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중국 청소년의 의복 동조성과 한국 연예인에 대한 관심이 한국 패션제품에 대한 평가와 구매의도에 미치는 영향
The Effect of Adolescent Chinese Consumers' Clothing Conformity and Interest in Korean Entertainers on their Evaluation and Purchase Intention towards Korean Fashion Products

服飾 = Journal of the Korean Society of Costume, v.67 no.7, 2017년, pp.36 - 53  

최미영 (덕성여자대학교 의상디자인학과)

Abstract AI-Helper 아이콘AI-Helper

The purpose of this study was to verify that clothing conformity is a psychological variable that explains the consumption behaviors of adolescent Chinese consumers, who are rapidly emerging as a new consumer group in the fashion market. Their interest in Korean entertainers as a result the influenc...

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참고문헌 (39)

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