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병원 선택 특성과 보안성 및 병원 서비스 품질 특성이 재이용의도에 미치는 영향
The Effect of Characteristics of Hospital Choice, Security and Hospital Service Quality Characteristics on Revisiting Intent 원문보기

병원경영학회지 = Korea journal of hospital management, v.24 no.1, 2019년, pp.57 - 76  

박정홍

Abstract ▼ AI-Helper 아이콘AI-Helper

The purpose of this study was to investigate the effect of characteristics of hospital choice and hospital service quality on service value, customer satisfaction and hospital revisiting intent and a survey involving patients and their caregivers who used the hospital before was conducted for empiri...

주제어

#characteristics of hospital choice   #hospital service quality   #service value   #customer satisfaction   #Revisiting intention  

질의응답

핵심어 질문 논문에서 추출한 답변
폐업하는 의료기관이 증가이 증가하고 있는 이유는 무엇인가? 최근 의료기관은 경기침체와 과다경쟁 등으로 인한 경영상의 이유로 폐업하는 의료기관이 증가하고 있다. 건강보험심사평가원의 의료기관 폐업사유별 현황 및 건강보험통계연보에 따르면 2015년 폐업한 의료기관 수는 3,047곳이며, 이 중 38%에 해당하는 1,166개소는 경영상의 이유로 폐업을 하였다.
의료서비스가치의 정의는 무엇인가? 의료서비스가치란 환자가 의료서비스에 대해 지불한 것과 서비스에서 느끼는 효용에 대한 전반적인 평가로 정의할 수 있다[48-51]. [48]는 소비자들은 실제 서비스가치의 지각에 있어서 복잡하고 치밀한 계산에 의해서가 아닌 보다 간단하고 친숙한 과정을 통하여 서비스가치를 지각한다고 주장하였다.
경쟁력을 가지고 고객을 확보하기 위해 병원들이 연구하고 있는 것은? 이러한 가운데 병원들은 경쟁력을 가지고 고객을 확보하기 위한 다양한 노력들을 하고 있으며, 환자와 보호자가 만족할 수 있는 서비스와 방안들을 모색하는 것은 불가피할 것이다. 따라서 최근 병원의 고객서비스에 대한 연구가 활발히 진행되고 있는데 환자에게 제공하는 서비스의 중요성과 서비스가치, 만족도 향상을 통한 고객확보 방안에 대한 연구들이 있다.
질의응답 정보가 도움이 되었나요?

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