[논문][논문철회] 신한류 'K-POP'의 성공요인 분석과 한류 지속화를 위한 스마트미디어 활용의 중요성에 관한 연구

박현규

doi:10.14400/jdc.2020.18.4.129

[논문철회] 신한류 'K-POP'의 성공요인 분석과 한류 지속화를 위한 스마트미디어 활용의 중요성에 관한 연구
[Retraction] Success Factor Analysis of New Korean Wave 'K-POP' and A study on the importance of Smart Media to sustain Korean Wave 원문보기

디지털융복합연구 = Journal of digital convergence, v.18 no.4, 2020년, pp.129 - 135

박현규 (조선대학교 링크플러스사업단)

초록
AI-Helper

본 연구는 K-POP의 킬러컨텐츠가 아시아를 넘어 전 세계에서 주목받고 있는 현상에 중점을 두고 있으며 다른 문화 속에서 K-POP이 성공할 수 있는 요인을 분석하고 그 중 소셜미디어를 비롯한 스마트미디어 환경의 변화가 글로벌시대에 미치는 영향력을 탐색하여 K-POP의 지속가능 방안을 분석하였다. 또한 국내외 실감컨텐츠 관련 제작사례를 탐구하여 K-POP의 잠재적인 지표 및 그에 따른 시장을 분석하고 컨텐츠 제작자, 플랫폼사업자, 네트워크 사업자, 가전사 등 효율적인 생태계 구축과 비즈니스 모델을 통해 K-POP의 지속확대 방안을 제시하였다. 이를 통해 지속가능한 K-POP한류의 가능성을 확인하고 지속 발전할 수 있는 대안을 제시하였다.

Abstract ▼ AI-Helper

This study focuses on the phenomenon that K-POP has become spotlight as killer contents which can be spread over the world beyond Asia. In order to identify critical factors of successful impact of K-POP on other cultures, the influence of the change in media on the globalization of popular culture was explored and the related requirements were analyzed. Furthermore, the potential markers for K-POP, a core field of the Korean Wave, were also analyzed and specific factors such as effective infrastructure of among producer of contents, platform subscriber, network provider, terminal enterprise and retailers for building new businesses model were investigated in detail.

주제어

표/그림 (7)

표 Table 1. Range of Korean Wave
표 Table 2. Development stage of Korean Wave
표 Table 3. Changes in Korean Wave Paradigm
그림 Fig. 1. Open STB(Set Top Box) Platform[19]
표 Table 4. Phased BM of K-POP Smart Platform
표 Table 5. Creating a legal pay movie distribution market(US)
표 Table 6. Proposed paid realistic content Service

AI 본문요약
AI-Helper

* AI 자동 식별 결과로 적합하지 않은 문장이 있을 수 있으니, 이용에 유의하시기 바랍니다.

문제 정의

The purpose of this study is to suggest ways to utilize smart media-based realistic contents technology through in-depth interviews with experts for the sustainability of K-POP Korean Wave. The change of smart environment and the spread of social media play a decisive role in spreading K-POP fever going beyond Asia to the world.
This study aims to explore the challenges for successful globalization and sustainability of K-POP, which is leading the new Korean Wave, and seek strategic methods. From this point of view, first, the development process and characteristics of the existing Korean Wave, and the direction of the existing research have been examined.

제안 방법

Accordingly, this study will analyze the success factors and risk factors by examining the current status and trends of K-POP leading the new Korean wave craze. Based on this, it will be enhanced that the new Korean Wave, K-POP, is a valuable and meaningful killer content that aims to provide an alternative that can grow into sustainable contents for the world.
S3D stereoscopic image that provides a sense of reality and realistic content technology that makes you feel the touch of a real object provide high quality contents that can interact with human beings. In addition, the core technology includes a facial capture technology for data of human facial expressions and an emotion capture technology for reading and expressing changes in emotions. Although these technologies are difficult to implement and expensive to manufacture, the products introduced through the new media environment will be more suitable for K-POP Korean Wave's business model because they gain more important value from the Rich Market rather than the Mass Market[12].
From this point of view, first, the development process and characteristics of the existing Korean Wave, and the direction of the existing research have been examined. Then, second, the latest research data and literature related to the current status and trends of the new Korean Wave have been collected and reviewed with case analysis using social media. In particular, in-depth plans and business models for sustainable growth and revitalization of K-POP have been presented by analyzing global success cases of global pop singers and building a realistic content ecosystem-centered on smart media technology[9-11].

후속연구

Therefore further research on audience perception survey and ripple effects analysis will be further discussed. This study can be used as an important reference data for establishing the smart media ecosystem and K-POP contents business strategy, and is expected to contribute to interdisciplinary comparative research for sustainable K-POP Korean Wave.

참고문헌 (19)

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J. Y. Chae. (2011) Research on policy measures for the development of the New Korean Wave, Korea Culture and Tourism Institute, 15, 21-25.
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