Artificial intelligence (AI) has become the hottest topic in information and communications technology (ICT) in recent years. Along with the advancement of AI technology, technologies such as big data, cloud, and high-speed wired and wireless communication are being applied to existing media areas in earnest, affecting all parts of the media value chain from content production to consumption. AI technology is now spreading across the media industry faster than any other industry. In the future, the gap between those with and without AI technology will widen, further deepening the polarization of the media ecosystem. Media intelligence, which combines media and AI technologies, is now perceived as essential, not optional. In this paper, we examine the current status of technology development and standardization by major domestic and foreign institutions on how AI is being utilized in the media industry. In addition, we discuss what technology should be developed to lead media intelligence.
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