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NTIS 바로가기패션비즈니스 = Fashion business, v.25 no.5, 2021년, pp.114 - 130
이지아 (성균관대학교, 의상학과) , 서승희 (성균관대학교, 의상학과)
The purpose of this study is to analysis BTS's image based on Peirce's semiotics. Methodologies of this study are literature study to analyze the structure of idol image based on Peirce's theory of signs, case study and FGI analyzing the semiotic characteristics of BTS images. The research results o...
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