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NTIS 바로가기한국문헌정보학회지 = Journal of the Korean Society for Library and Information Science, v.55 no.1, 2021년, pp.305 - 321
남재우 (건국대학교 문헌정보학과) , 최원태 (건국대학교 문헌정보학과)
VIP marketing strategy is mainly applied to commercial companies. This study proposed a plan to provide preferential services to excellent users of public libraries by referring to VIP marketing strategies. For this purpose, we surveyed 210 university students in their 20s and measured their Reliabi...
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