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NTIS 바로가기Fashion & textile research journal = 한국의류산업학회지, v.23 no.1, 2021년, pp.70 - 83
김효정 (이화여자대학교 의류산업학과) , 이유리 (이화여자대학교 의류학과) , 박민정 (이화여자대학교 의류산업학과)
Live-streaming commerce is attracting attention as a noticeable trend in the retail industry. It is a new mobile shopping service platform developed by combining live streaming with e-commerce technologies. This study examined the impact of para-social interactions on consumer impulse buying behavio...
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