[논문]원마일웨어와 홈웨어에 대한 소비자 인식 변화: 코로나19 발생의 영향

최영현; 이규혜

doi:10.12940/jfb.2021.25.2.110

원마일웨어와 홈웨어에 대한 소비자 인식 변화: 코로나19 발생의 영향
Changes in Consumer Perception of One Mile-Wear and Home Wear: The Impact of Covid-19 Outbreak 원문보기

패션비즈니스 = Fashion business, v.25 no.2, 2021년, pp.110 - 126

최영현 (한양대학교 의류학과) , 이규혜 (한양대학교 의류학과 휴먼테크융합 전공)

Abstract ▼ AI-Helper

This study aims to explore consumers' perception regarding "one-mile wear" and "home wear" fashion, an emerging trend during the Coronavirus disease (COVID-19) pandemic, and to identify the changes in consumers' perception of this style before and after the pandemic. The data collection period was set as one year before and after the outbreak as of January 1, 2020, and blog posts with keywords "one-mile wear" and "home wear" were collected. Further, textual data crawled and refined using Python 3.7 libraries, and centralities were measured and visualized through NodeXL 1.0.1 and Ucinet 6. According to the results, first, consumers' perception regarding one-mile wear fashion was divided into the following eight categories: wearing situation, expected attribute, style, item, color, textile, shape, and target wearer. Second, before the pandemic, home wear was recognized as pajamas or indoor wear; after the pandemic, home wear was recognized as one-mile wear, outdoor wear, and daily wear. Moreover, keywords, such as "telecommuting", "social distancing", "untact", and "upper body", appeared after the pandemic. It was confirmed that consumers' perception of home wear was affected by the pandemic.

주제어

표/그림 (16)

표 Table 1. Sentiment Word for One-Mile Wear, Home Wear, and Lounge Wear
그림 Figure 1. Jacquemus Spring 2021 Ready-to-Wear (www.vogue.com)
그림 Figure 2. Jacquemus Spring 2021 Ready-to-Wear 2 (www.vogue.com)
그림 Figure 3. Anna Sui Spring 2021 Ready-to-Wear (www.vogue.com)
그림 Figure 4. Acne Studio Spring 2021 Ready-to-Wear (www.vogue.com)
그림 Figure 5. Prada Spring 2021 Ready-to-Wear (www.vogue.com)
그림 Figure 6. Dolce & Gabbana Spring 2021 Ready-to-Wear (www.vogue.com)
그림 Figure 7. Trend of Search Keyword after the COVID-19 Outbreak *Note: 1) The pink line means home wear, the purple line means lounge wear, and the green line means one mile wear. The period is from November 1, 2019 to December 31, 2020. 2) The left graph represents the relative amount of search across multiple keywords, and the right graph represents the absolute amount of keyword search for individual keyword.
표 Table 2. Major Consumers' Perception of One-Mile Wear
그림 Figure 8. Consumers' Perception Network of One-Mile Wear
그림 Figure 9. Group by Categorical Analysis using CONCOR
그림 Figure 10. Degree Centrality (x axis) and Other Centralities (y axis) of Pre-COVID-19 Crisis (Left: Betweenness, Center: Closeness, Right: Eigenvector)
그림 Figure 11. Degree Centrality (x axis) and Other Centralities (y axis) of Post- COVID-19 Crisis (Left: Betweenness, Center: Closeness, Right: Eigenvector)
표 Table 3. Changes in Consumers' Perception of Home Wear
표 Table 3. Continued
그림 Figure 12. Consumers' Perception of Home Wear before and after the COVID-19 Outbreak

참고문헌 (43)

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저자의 다른 논문 :

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