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The journal of Bigdata = 한국빅데이터학회지, v.7 no.1, 2022년, pp.193 - 212
, 신광섭 (인천대학교 동북아물류대학원)
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The Bass Diffusion Model is one of the most successful models in marketing research, and management science in general. Since its publication in 1969, it has guided marketing research on diffusion. This paper illustrates the usage of the Bass diffusion model, using mobile cellular subscription diffu...
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