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온라인 입소문이 병원선택에 미치는 영향의 카노속성에 따른 차이
Differential effects of online word-of-mouth about attractive and one-dimensional Kano attributes on hospital selection 원문보기

병원경영학회지 = Korea journal of hospital management, v.27 no.3, 2022년, pp.1 - 14  

김수정 (호인(HOIN)) ,  김준용 (한양대학교 ERICA 경상대학 경영학부)

Abstract AI-Helper 아이콘AI-Helper

Purposes: This purpose of this study was to check how much the online word of mouth influences on customer's hospital selection according to Kano's model. Methodology: Kano classified the attributes that affect customer's satisfaction into attractive, one-dimensional, indifferent, must-be, and rever...

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참고문헌 (39)

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