Quality Function Deployment (QFD) is employed to bring a human factors engineering perspective to Web design. First, a theoretical framework of quality on Web is proposed. The process quality is the determining factor for information quality and interaction quality, and in turn is the determining factor for the final quality. This research chose the site of the College of Engineering and Technology at the University of Nebraska-Lincoln as the platform. The design started with a users' voice gathering and analysis. Forty college students were recruited to participate the experiments. The users' voices were collected by individual interviews and structured survey. A detailed analysis was carried out based on the data collected including Kano Model analysis and card sorting analysis. Consequently, a complete QFD matrix - the House of Quality (HOQ) was constructed and a site prototype was built based on the critical design features. Finally, a heuristic evaluation was conducted by comparing the old site and new prototype as the validation tool for the design. Results showed that this QFD method is an effective approach for incorporating users' needs into Web design activities. A further analysis reveals that developer's personal knowledge and own judgment also play a crucial role for the interpretation and implementation of the user needs in design activities.
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