Abstract ▼ AI-Helper

Region began to be regarded as a target of Business management. This phenomenon is that a region considered as the product. This has provoked a new movement as the place marketing. In this study, as a regional communications strategy, I analyzed local marketing promotions for place identity, Compari...

Region began to be regarded as a target of Business management. This phenomenon is that a region considered as the product. This has provoked a new movement as the place marketing. In this study, as a regional communications strategy, I analyzed local marketing promotions for place identity, Comparingregional characteristics, I identified the relationship between it and the regional policy. Regional policies and regional promotions, if the information matches, Regional identity has been properly implemented, will be able to see. For this purpose, collected in 2009 in Incheon International Trade fair, promotions, and compare the contents of the policy areas. In terms of regional identity, local promotions and local policies did not match. Each region must try to maintain a consistent identity in the areas of policy and administration and marketing.

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