초록

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Abstract ▼ AI-Helper

This study has been conducted in Busan and other cities in Korea just prior to 2005 APEC summit meeting in Busan, Korea to ascertain how Korean people thought about terrorism issue and what should be done to raise understanding of the issue by the authorities concerned. The researcher used Grunig"s ...

This study has been conducted in Busan and other cities in Korea just prior to 2005 APEC summit meeting in Busan, Korea to ascertain how Korean people thought about terrorism issue and what should be done to raise understanding of the issue by the authorities concerned. The researcher used Grunig"s situational theory as an analytic tool for classifying publics on the issue of terrorism and communication behaviors of the publics. This study has a theoretical purpose of verifying the solidity of the situational theory, the only segmentation theory in PR discipline, as well as a practical purpose of collecting basic data for preventing and tackling possible terrorism attack. With a few exceptions, the findings confirmed the usefulness and soundness of the situational theory. However, the biggest contribution of the current study, in a theoretical sense, was to have confirmed the situational theory more specifically though the differences of the eight publics formed through the three independent variables of the theory. Although the differences of the eight publics were not consistent in all dependent variables, it was worth noticing that the high-involvement-problem-facing public and the high-involvement-constrained public showed more active communication behavior than other publics. The findings of the current study provide basic data about terrorism issue in Korea how the authorities should communicate with public about the issue, when raising understanding of the issue among people is indispensible. That is, the authorities should have people recognize the importance of terrorism issue, and then, people"s involvement with the issue would naturally increase. When problem recognition and involvement with the issue increase, people would actively participate in information seeking and information processing.

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