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NTIS 바로가기Management research review : communication of emergent international management, v.38 no.2, 2015년, pp.149 - 165
Baena, Verónica (Department of Business Administration, European University of Madrid, Madrid, Spain)
Purpose – This study aims to enhance the knowledge that managers and scholars have on franchising expansion. In this sense, it is worth mentioning that although the body of literature on international management focusing on emerging markets is growing, the attention paid to the Latin American...
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