AbstractThe dynamics of political campaigning is as unique as the people and party platforms that inhabit the campaign period. The progress of certain political personalities or of political parties themselves insure a positivity to the political process in contrast to statism. Not all change is welcome surely, but the fact that such activity occurs within pluralist democracy is a sign of vitality in both practice and principle. One such change in recent political campaigns has been the increased popularity of candidates and parties espousing populist platforms and rhetoric. While in the United States, such represented interest is historically based from the late nineteenth century, in Slovakia it is more recent, but no less significant in its historical roots. In the following paper the methodology of a comparative analysis is employed to investigate populism within the United States and Slovakia while utilizing the theoretical context of neoclassical realism that has populism in the national context: personalization of politics, catch-all policies, media centricity, professionalization and political marketing.
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