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Social media mining for product planning: A product opportunity mining approach based on topic modeling and sentiment analysis

International journal of information management, v.48, 2019년, pp.280 - 290  

Jeong, Byeongki (Department of Industrial Engineering, Konkuk University) ,  Yoon, Janghyeok (Department of Industrial Engineering, Konkuk University) ,  Lee, Jae-Min (Future Information Research Center, Korea Institute of Science and Technology Information)

Abstract AI-Helper 아이콘AI-Helper

Abstract Social media data have recently attracted considerable attention as an emerging voice of the customer as it has rapidly become a channel for exchanging and storing customer-generated, large-scale, and unregulated voices about products. Although product planning studies using social media d...

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