초록 ▼

A self-indexing television program guide and advertising medium with printing on both surfaces of a sheet with the sheet provided with precreased foldlines in predetermined locations with a laterally extending first foldline located a small distance about the page center to leave a laterally extendi

A self-indexing television program guide and advertising medium with printing on both surfaces of a sheet with the sheet provided with precreased foldlines in predetermined locations with a laterally extending first foldline located a small distance about the page center to leave a laterally extending third indexing strip at the lower edge of the back surface of the sheet when folded about the first line, a third program printed on the back surface for each day of the week, second and third aligned foldlines located above the center of the lower edge of the sheet when folded above the first line leaving a second indexing strip with a second program containing weekday, Saturday and Sunday features, and a third program on the exposed surface of the sheet when folded above all of the foldlines containing programs of specials, sports and movies with the programs interrelated so that a user moves from said first to said second to said third program for progressively detailed program information and advertising information printed adjacent each of the programs for exposure to the user to the information with folding change to each of the programs.

대표청구항 ▼

A self-indexing television program guide and advertising medium comprising in combination: a sheet containing programming areas and advertising areas on a front surface and on a back surface and provided with foldlines in predetermined locations interrelated to said programming areas; a first latera

A self-indexing television program guide and advertising medium comprising in combination: a sheet containing programming areas and advertising areas on a front surface and on a back surface and provided with foldlines in predetermined locations interrelated to said programming areas; a first laterally extending foldline located a small distance about the center of the sheet to leave a laterally extending third indexing strip at the lower edge of the back surface and accommodating folding of the back surfaces toward each other; a second program about a second indexing strip exposed on the first surface when the sheet is folded about said first foldline; a third program printed on said back surface about the third indexing strip; second and third laterally extending foldlines located slightly about the center of the sheet when folded about the first foldline and lying together when the sheet is folded about the first foldline and leaving exposed the laterally extending third indexing strip at the lower edge of the front surface when the sheet is folded about said foldlines; a first program on the portion of the front surface exposed when the sheet is folded about said first, second and third foldlines, said programs interrelated so that a user moves from said first to said second to said third programs for progressively detailed programming information; and advertising information printed adjacent said programs for exposure of a user of said information with folding change for each of the programs.