초록 ▼

Disclosed is a system and method for measuring the emotional response of a subject to a chosen focus in order to reliably produce objective data representing that emotional response. The subject is put in contact with the chosen focus, and the emotional response of that subject to the chosen focus i

Disclosed is a system and method for measuring the emotional response of a subject to a chosen focus in order to reliably produce objective data representing that emotional response. The subject is put in contact with the chosen focus, and the emotional response of that subject to the chosen focus is determined in order to provide initial response emotions and the intensities of these emotions. The intensity of these same emotions without attention directed to the chosen focus is also evaluated in order to provide tabulated baseline intensities. Utilizing the initial response emotion intensities and the baseline emotion intensities, clarified emotion intensities are determined for use in a variety of decision making applications.

대표청구항 ▼

A method for measuring an emotional response of a subject to a chosen focus comprising the steps of: determining reaction emotions experienced by the subject when placed in contact with the chosen focus; determining an intensity level on a standard scale for each of said experienced reaction emotion

A method for measuring an emotional response of a subject to a chosen focus comprising the steps of: determining reaction emotions experienced by the subject when placed in contact with the chosen focus; determining an intensity level on a standard scale for each of said experienced reaction emotions; determining a corresponding baseline intensity for each of said reaction emotions experienced by the subject with the subject\s attention being directed away from the chosen focus “wherein said baseline intensity represents an accumulatable whole preconcious emotional make-up”; deriving a clarified emotion intensity by subtracting said corresponding baseline intensity from said intensity level.