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Marketing research system and method for obtaining retail data on a real time basis

IPC분류정보
국가/구분 United States(US) Patent 등록
국제특허분류(IPC7판)
  • H04B-017/00
  • H04B-005/00
  • H04N-007/02
출원번호 US-0501316 (1990-03-20)
발명자 / 주소
  • Daniel
  • Jr. James N. (Northfield IL) Busyn Thomas F. (Wilmette IL) Batterman Brent T. (Gurney IL)
출원인 / 주소
  • A. C. Nielsen Company (Northbrook IL 02)
인용정보 피인용 횟수 : 339  인용 특허 : 8

초록

A market research retail sales data collection system and method includes a plurality of cooperating retail stores, each having an in-store device for automatically collecting processing and storing market research data in a substantially totally passive or non-invasive manner with respect to the on

대표청구항

A market research system comprising: a plurality of cooperating retail stores in a market research test area, each of said stores having at least partially automated first means for processing retail sales transactions in the normal operation of said retail store, non-invasive automated second means

이 특허에 인용된 특허 (8)

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  8. McKenna, William J.; Silvers, Kenneth W.; Nickerson, Rand B.; Welsh, Russell J.; Walker, Harold R.; Cullity, Joseph A.; Stryzak, Bohdan, Television and market research data collection system and method.

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