초록 ▼

A computer system automates advertising and promotional campaigns. The computer system includes a magnetic stripe card reader, bar code reader, monitor, printer, keyboard, and touchscreen input device. Software executing on the computer manages the operations of these devices. The system displays ad

A computer system automates advertising and promotional campaigns. The computer system includes a magnetic stripe card reader, bar code reader, monitor, printer, keyboard, and touchscreen input device. Software executing on the computer manages the operations of these devices. The system displays advertisements and product or store locator maps, dispenses coupons, accepts product orders, and manages customer surveys. Customers are attracted to the system by promotional sweepstakes, thereby enhancing the effectiveness of the advertising and surveys. A frequent shopper campaign also attracts customers to the system.

대표청구항 ▼

An automated advertising and promotion system, comprising: (a) input means for accepting commands and data from customers using the system, the date including customer identifications; (b) display means for selectively presenting data to the customers; (c) control program means, executed by a comput

An automated advertising and promotion system, comprising: (a) input means for accepting commands and data from customers using the system, the date including customer identifications; (b) display means for selectively presenting data to the customers; (c) control program means, executed by a computer operatively connected to the input means and display means, for managing the input means and display means, the control program means comprising: (1) advertising means for presenting a plurality of independent advertisements on the display means; (2) sweepstakes means, integrated with the advertising means, for managing a promotional sweepstakes, wherein the customer identifications accepted by the input means are used to identify sweepstakes participants, and wherein indications are presented on the display means when the sweepstakes participants win prizes, the promotional sweepstakes thereby enhancing the effectiveness of the advertisements presented on the display means by attracting customers into using the system.