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| 국가/구분 | United States(US) Patent 등록 |
|---|---|
| 국제특허분류(IPC7판) |
|
| 출원번호 | US-0886385 (1992-05-19) |
| 발명자 / 주소 |
|
| 출원인 / 주소 |
|
| 인용정보 | 피인용 횟수 : 434 인용 특허 : 0 |
A method and system is disclosed for performing targeted marketing on infrequent shoppers. A check reader is provided for automatically reading the MICR code of a plurality of checks drawn on a plurality of different banking institutions. Circuitry detects the customer\s checking account number in t
A method and system is disclosed for performing targeted marketing on infrequent shoppers. A check reader is provided for automatically reading the MICR code of a plurality of checks drawn on a plurality of different banking institutions. Circuitry detects the customer\s checking account number in the MICR code of the checks. A terminal enters data relating to the customer\s shopping habits. A database of the store\s customers is created in response to the check reader, circuitry for detecting, and terminal. The selection is then made of a list of customers from the database who have not shopped at the store since a preselected date.
A method of building a customer database using checks from a variety of different banks comprising: detecting a customer\s checking account identification number for use as a unique customer identification code; entering the unique customer identification code into a processor containing a database
A method of building a customer database using checks from a variety of different banks comprising: detecting a customer\s checking account identification number for use as a unique customer identification code; entering the unique customer identification code into a processor containing a database that maintains customer records including the customer\s name and address, the checking account identification number, and customer transactional data over a pre-selected time interval; comparing said checking account identification code with said database; generating a response with said processor to signal the presence of the customer\s identification code or the failure to locate the customer\s identification code; creating a new record in said database for that customer\s identification code in response to a processor response indicating the failure to locate, so that the customer\s name and address is entered into the record along with the customer\s transactional data; and selecting customers in said database whose last transaction date is prior to a pre-selected interval of inactivity so that that grouping of infrequent customers is available for marketing efforts.
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