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| 국가/구분 | United States(US) Patent 등록 |
|---|---|
| 국제특허분류(IPC7판) |
|
| 출원번호 | US-0776180 (1991-10-15) |
| 발명자 / 주소 |
|
| 인용정보 | 피인용 횟수 : 861 인용 특허 : 0 |
Methods for the evaluation of stimuli such as broadcast commercials intended to promote purchases by shoppers are disclosed. The methods quantify the effectiveness of controlled variables of stimuli and of inducements associated therewith. The immediate impact and degree of erosion of the impact of
Methods for the evaluation of stimuli such as broadcast commercials intended to promote purchases by shoppers are disclosed. The methods quantify the effectiveness of controlled variables of stimuli and of inducements associated therewith. The immediate impact and degree of erosion of the impact of stimuli on families and on individual household members are measured. Inducements can take the form of printouts, such as monetary coupons, dispensed in homes of broadcast audience members who have responded to a task. The system and method for evaluating responses to broadcast or telephone programs, such as television programs, includes an instructional signal, such as a signal modulated onto a signal transmitted concurrently with the television program, or time-multiplexed therewith. At each of a plurality of remote receiving stations, one or more members of an audience has the opportunity to respond to a situation presented in the program by entering a response or a selection on a keyboard. The system includes at each remote receiving station a memory responsive to the instructional signal for storing acceptable responses, and a comparison circuit for comparing responses entered at the keyboard with those stored in the memory. Also provided is electronic circuitry for scoring the responses in accordance with commands from the instructional signal, and a recording device for providing a permanent record. A prize-winning respondent can select a product from a listing and apply the value of a prize to the purchase price of the selected product.
A method for measuring the effect of stimuli on the purchasing decisions of product shoppers, comprising the steps of a) exposing a plurality of individually identifiable shoppers to an identifiable stimulus intended to prompt a shopper\s decision to purchase an identified product, b) providing indi
A method for measuring the effect of stimuli on the purchasing decisions of product shoppers, comprising the steps of a) exposing a plurality of individually identifiable shoppers to an identifiable stimulus intended to prompt a shopper\s decision to purchase an identified product, b) providing individual shoppers with a dispenser activatable by a shopper and traceable to said shopper, said dispenser being programmable by electronic signals transmitted from a central location, said dispenser being capable of printing and dispensing permanent records, c) following exposure of a shopper to said stimulus and upon the activating by a shopper, dispensing by said dispenser at a shopper\s location a permanent record carrying an incentive to purchase said identified product as conveyed by said programming signals, said incentive being available upon the purchase of said product, said shopper\s activating including an identification of said stimulus for printing on said record, said record being traceable to said dispenser by means of identification on said record, d) In conjunction with the purchase of said product, a shopper presenting said record to receive said incentive, said record identifying I. the purchased product, II. the dispenser having dispensed said record, and III. the stimulus which prompted said shopper\s decision to purchase the identified product, e) repeating the aforementioned steps a) to d), and f) tabulating a shopper\s records to analyze said shopper\s purchasing behavior in response to identified stimuli.
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