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| 국가/구분 | United States(US) Patent 등록 |
|---|---|
| 국제특허분류(IPC7판) |
|
| 출원번호 | US-0618349 (1990-11-26) |
| 발명자 / 주소 |
|
| 출원인 / 주소 |
|
| 인용정보 | 피인용 횟수 : 339 인용 특허 : 0 |
A television receiver is equipped with a graphics generator which is capable of generating a single or multiple graphic images from data representing commercial advertisements stored in a memory device. The elements of this arrangement include a micro-controller, a memory device, a graphics and memo
A television receiver is equipped with a graphics generator which is capable of generating a single or multiple graphic images from data representing commercial advertisements stored in a memory device. The elements of this arrangement include a micro-controller, a memory device, a graphics and memory controller, a pallet controller and a video switch. The images corresponding to the commercial advertisements are displayed to the consumer when a control function of the television receiver is activated. Alternatively, the images may be displayed in response to an internal clock. The images presented may be static or animated and may occupy a small portion of the screen or the full screen.
A method of advertising on a television receiver, said television receiver having a display, conventional receiver circuits for receiving and processing television signals and for applying video signals corresponding to said television signals to said display, and a receiver controller having a plur
A method of advertising on a television receiver, said television receiver having a display, conventional receiver circuits for receiving and processing television signals and for applying video signals corresponding to said television signals to said display, and a receiver controller having a plurality of user operable control switches for controlling various standard operating functions of said television receiver, said method comprising the steps: locally storing in said television receiver data representing a plurality of separate commercial advertisements; converting data representing a selected one of said plurality of separate commercial advertisements into commercial video signals; sensing the operation of each and every one of said plurality of control switches; and selectively switching said commercial video signals to the display of said television receiver for a predetermined period of time in response to sensing the operation of each and every one of said plurality of control switches, wherein said step of selectively switching said commercial video signals effectively superposes said commercial advertisements over a portion of a displayed picture. A method of advertising on a television receiver, said television receiver having a display, conventional receiver circuits for receiving and processing television signals and for applying video signals corresponding to said television signals to said display, and a receiver controller having a plurality of user operable control switches for controlling various standard operating functions of said television receiver, said method comprising the steps: locally storing in said television receiver data representing a plurality of separate commercial advertisements; converting data representing a selected one of said plurality of separate commercial advertisements into commercial video signals; sensing the operation of each and every one of said plurality of control switches; selectively switching said commercial video signals to the display of said television receiver for a predetermined period of time in response to sensing the operation of each and every one of said plurality of control switches; and selectively switching said commercial video signals to the display of said television receiver for a predetermined period of time, wherein said commercial video signal are selectively switched to said display at regular time intervals, wherein said steps of selectively switching said commercial video signals effectively superposes said commercial advertisements over a portion of a displayed picture.
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