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The present invention resides broadly in a dispersion of particles in a fluid medium which contains a polymeric dispersing agent. The particles are hydrophilic particles. The fluid medium has less than 0.5% by weight electrolyte based on the weight of the fluid medium. The polymeric dispersing agent

The present invention resides broadly in a dispersion of particles in a fluid medium which contains a polymeric dispersing agent. The particles are hydrophilic particles. The fluid medium has less than 0.5% by weight electrolyte based on the weight of the fluid medium. The polymeric dispersing agent is associative in nature, comprising hydrophilic moieties capable of adsorbing onto the particles, and hydrophobic moieties capable of interaction between themselves in the dispersion, or in a coating comprising the dispersion. The polymeric dispersing agent has a molecular weight in the range of 1,000 to 20,000, preferably in the range of 1,500 to 5,000, and is present in the dispersion in an amount in the range of 0.01 to 2.5 weight percent based on the weight of the particles which are dispersed.

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1. A dispersion comprising: a hydrophilic particles; a fluid medium having less than 0.5% by weight electrolyte based on the weight of the fluid medium; a polymeric dispersing agent in an effective amount to disperse said hydrophilic particles wherein the viscosity of the dispersion is equal to

1. A dispersion comprising: a hydrophilic particles; a fluid medium having less than 0.5% by weight electrolyte based on the weight of the fluid medium; a polymeric dispersing agent in an effective amount to disperse said hydrophilic particles wherein the viscosity of the dispersion is equal to or greater than that obtained with an equivalent weight percentage of a sodium polyacrylate dispersant having a molecular weight in the range of 1,500 to 5,000 and wherein the polymeric dispersing agent is a polymeric salt of an ionic water-soluble, ethylenically unsaturated monomer which is free of polyalkylene oxide chains and other substituents creating side chains longer than 12 atoms chain length and an ethylenically unsaturated monomer comprising hydrophobic moieties and said dispersing agent is (a) soluble or dispersable in said medium; (b) associative in nature in that the hydrophobic moieties are capable of interactions between themselves in the dispersion or in a coating comprising the dispersion; (c) used in the range of 0.01 to 2.5 weight percent based on the weight of hydrophilic particles being dispersed; and (d) has a molecular weight in the range of 1,000 to 20,000. 2. The dispersion of claim 1 wherein said fluid medium is an aqueous medium having a pH in the range of 6-9. 3. The dispersion according to claim 1 wherein said polymeric dispersing agent comprises 70-99% by weight ionic water soluble ethylenically unsaturated monomer polymerized with 0.25-30% by weight ethylenically unsaturated monomer comprising hydrophobic groups. 4. The dispersion according to claim 3 in which the ethylenically unsaturated monomer comprising hydrophobic groups is selected from the group consisting of: (a) an ethylenically unsaturated monomer having the pendant group --B n R wherein B is an oxyalkyl or oxyalkylene group of 2-4 carbon atoms, and n is an integer of 1-50 and R is an alkyl, aryl, or arylalkyl group containing 1 to 40 carbon atoms; (b) an ethylenically unsaturated monomer that carries a pendant group R wherein R comprises an alkyl, aryl or arylalkyl group containing 12 to 40 carbon atoms; and (c) a nonionic urethane-based ethylenically unsaturated monomer comprised of the urethane reaction product of a nonionic surfactant or polyhydric alcohol with a monoethylenically unsaturated monoisocyanate. 5. The dispersion of claim 4 wherein said nonionic surfactant has the formula ##STR## in which i) x is an integer from 0-30, y is an integer from 0-20, and R is a sorbitan fatty ester of the formula ##STR## wherein each of p, q, r, and s is an integer and the sum of said integers is from 0-80 R 1 is H or COR 2, and R 2 is alkyl, alkylphenyl or dialkylphenyl having 5 to 30 carbon atoms; or ii) in which x and y are each integers of from 0-40 and R is --NH(CH 2 ) 3 O--R 3 or ##STR## where R 2 is H or R 3 and R 3 is alkyl, alkyl phenyl, or dialkylphenyl of from 5 to 30 carbon atoms. 6. The dispersion of claim 3 wherein said ionic, water soluble ethylenically unsaturated monomer is a carboxylic acid, a sulfonic acid, a phosphinic acid, a phosphonic acid, or a combination thereof. 7. The dispersion of claim 3 wherein said ionic, water soluble ethylenically unsaturated monomer is a copolymerizable α, β unsaturated carboxylic acid monomer of the formula selected from the group consisting of: ##STR## wherein R is H and R 1 is H, an alkyl group containing from 1 to 4 carbon atoms, or --CH 2 COOX, X being H or an alkyl group containing from 1 to 4 carbon atoms; or wherein R is --COOX, and R 1 is H, X being H or an alkyl group containing from 1 to 4 carbon atoms. 8. The dispersion of claim 1 wherein said hydrophilic particles comprise an inorganic pigment. 9. The dispersion of claim 8 wherein said inorganic pigment is a kaolin clay. 10. The dispersion of claim 1 further comprising a dispersant which is non-associative in nature. 11. A coating composition comprising the dispersion of claim 1 further comprising a binder and one or more additives selected from the group consisting of thickeners, lubricants, defoamers, antifoamers, bactericides, dyes and cross-linking agents. 12. The coating composition of claim 11 wherein said binder is a latex comprising associative species. 13. The coating composition of claim 11 comprising an associative thickener. 14. A coating composition comprising the dispersion of claim 1 wherein said particles are selected from the group consisting of kaolin clay, calcined clay, silica, aluminum hydroxide, calcium carbonate, titanium dioxide, gypsum, chemically or physically aggregated single pigments of the above or composite pigments of one or more of the above. 15. A coating composition comprising the dispersion of claim 1 further comprising polymeric plastic spheres which may be solid or hollow. 16. A coating composition comprising the dispersion of claim 1 further comprising a binder. 17. The coating composition of claim 16 wherein said binder is selected from the group consisting of alkaline swellable lattices, associative lattices, standard lattices, starch, soy protein, casein, and polyvinyl alcohol, which may or may not be hydrophobically modified, in the amount of 4%-20% by weight based on the solid content of particles in said coating, said coating comprising zero to an effective amount of crosslinkers, optical brighteners, dyes, lubricants, antifoamers, defoamers, bactericides, and combinations thereof.