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| 국가/구분 | United States(US) Patent 등록 |
|---|---|
| 국제특허분류(IPC7판) |
|
| 출원번호 | US-0363195 (1994-12-22) |
| 발명자 / 주소 |
|
| 출원인 / 주소 |
|
| 인용정보 | 피인용 횟수 : 328 인용 특허 : 0 |
A sales promotion program is dynamically selected from a plurality of programs for presentation in a program presentation unit by a neural network that makes its selection based on first detecting if a person is in the area immediately around the program presentation unit, then either selecting a ge
A sales promotion program is dynamically selected from a plurality of programs for presentation in a program presentation unit by a neural network that makes its selection based on first detecting if a person is in the area immediately around the program presentation unit, then either selecting a general attract loop sales promotion program with the trained neural network using a set of predetermined system criteria if no person is detected in the immediate area or selecting a specific loop sales promotion program if at least one person is detected in the immediate area. The neural network is trained by selecting general attract loop programs that are run and then collecting data indicative of the number of persons responding to the general attract loop and also by selecting specific loop programs that are run if a person is in the immediate area and then collecting data indicative of the responses to the specific loop programs. The collected data thereby represents the success of the various sales programs in attracting and holding the attention of persons. The collected data is provided to the neural network in any one of a plurality of training schemes typical for neural networks, after which the trained neural network is provided with current, real-time selection data such that the trained network can select the most appropriate sales promotion program for running. The network can be retrained at regular intervals or in response to sales data or changes in the collected data.
A presentation unit comprising: a display touch screen unit that includes a touch screen on which images can be displayed, receives display image information from a sales promotion program, and produces a touch signal in response to a touch at the touch screen; at least one positive response sensor
A presentation unit comprising: a display touch screen unit that includes a touch screen on which images can be displayed, receives display image information from a sales promotion program, and produces a touch signal in response to a touch at the touch screen; at least one positive response sensor that produces a signal that indicates when a person is in an area physically near the presentation unit and responds to the displayed images in a positive manner; a speaker that transduces sound front the sales promotion program; and a central processing unit having one of said neural network selection program and a plurality of sales promotion programs, wherein the neural network selection program selects one of said sales promotion program for presentation in response to real-time data and signals from the positive response sensor, said presentation of the selected program being displayed by the display touch screen and playbacked by the speaker.
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