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| 국가/구분 | United States(US) Patent 등록 |
|---|---|
| 국제특허분류(IPC7판) |
|
| 출원번호 | US-0239727 (1994-05-09) |
| 발명자 / 주소 |
|
| 출원인 / 주소 |
|
| 인용정보 | 피인용 횟수 : 699 인용 특허 : 0 |
A method and system for selectively targeting advertisements and programming to different demographically and specially targeted television audiences by relating carrier subscriber data to other proprietary marketing databases by creating, compiling and updating a National Directory of cable and oth
A method and system for selectively targeting advertisements and programming to different demographically and specially targeted television audiences by relating carrier subscriber data to other proprietary marketing databases by creating, compiling and updating a National Directory of cable and other carrier system subscriber names and address information derived from actual cable system and telephone company billing records; providing proprietary software to participating carrier systems to allow them to modify the subscriber records in a uniform fashion at the carrier system level using unique electronic address designations, by encoding the subscriber information into encoded binary streams using proprietary binary conversion rules and binary signatures assigned to the carrier systems, and changing the conversion rules, signatures and their carrier designations for security on a monthly basis when the National Directory is updated; licensing the Directory to qualified data processing companies or their clients, each of which will receive proprietary software allowing it first to encode its own client\s database and/or modeled target audience profiles into encoded binary streams using other proprietary binary conversion rules and binary signatures, and then to match the client\s database or audience profiles to the Directory, while still maintaining subscriber privacy; and “matching”the Directory to the client\s database or to specific audience parameters, characteristics and profiles desired by the marketers, using the encoded binary streams and proprietary software, in a manner that does not reveal the subscriber name, address or other identifying information and in a manner that cannot be reverse-engineered.
A method for selectively targeting advertisements and programming and controlling signal message transmission to subscriber households while protecting the privacy of the subscriber information comprising the steps of: creating a directory of electronic carrier system subscriber information in a com
A method for selectively targeting advertisements and programming and controlling signal message transmission to subscriber households while protecting the privacy of the subscriber information comprising the steps of: creating a directory of electronic carrier system subscriber information in a computer system; modifying the subscriber information within the directory by creating a unique electronic address designation for encoding the information of each subscriber; encoding the subscriber information into binary streams within the directory using a first set of binary conversion rules, whereby each binary conversion rule from among said first set is different for each carrier such that encoded subscriber information can be read only by one with the proper binary conversion rule; creating a database or a modeled profile of information for customers of an advertiser; encoding the customer information into binary streams within the database or modeled profile using a second set of binary conversion rules, whereby each binary conversion rule from among said second set is different for each advertiser such that encoded customer or profile information can be read only by one with the proper binary conversion rule; matching the binary stream subscriber information in said directory to the binary stream customer information within either in said database or in said modeled profile, whereby a target subscriber list is produced; providing a set of control signals, one signal for each subscriber on said target subscriber list; and controlling, in response to said set of control signals, the transmission of commercial information and advertisements from the advertiser directly to the target subscribers, whereby only target subscribers from among said subscribers in said directory receive said commercial information and advertisements.
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