최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
DataON 바로가기다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
Edison 바로가기다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
Kafe 바로가기국가/구분 | United States(US) Patent 등록 |
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국제특허분류(IPC7판) |
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출원번호 | US-0457299 (1995-06-01) |
발명자 / 주소 |
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출원인 / 주소 |
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인용정보 | 피인용 횟수 : 610 인용 특허 : 0 |
A system and method for customer promotion. A terminal enters a customer\s identification code, along with customer transaction data, at the point-of-sale. A memory stores a database of previously entered customer identification codes and transactions data. Circuitry is provided for generating a sig
A system and method for customer promotion. A terminal enters a customer\s identification code, along with customer transaction data, at the point-of-sale. A memory stores a database of previously entered customer identification codes and transactions data. Circuitry is provided for generating a signal representative of a customer\s shopping history, wherein incentive coupons may be issued to customers in dependence upon the signal.
A method for performing targeted marketing on shopping customers with a computer having a processor and memory, the method comprising the steps of: entering into the memory selected indicia from an identification presented by customers for use as unique customer identification codes in response to p
A method for performing targeted marketing on shopping customers with a computer having a processor and memory, the method comprising the steps of: entering into the memory selected indicia from an identification presented by customers for use as unique customer identification codes in response to presentation of customers\identification at a point-of-sale; entering into the memory at the point-of-sale data relating to customers\shopping transactions, including data relating to a plurality of different products purchased by a specific customer; creating a database of a store\s customers\shopping transactions and identification codes in response to said identification and said data, including information regarding products more frequently purchased than others of said plurality of different products purchased by said specific customer and stored in the memory; applying with the processor a value formula to said database of previously purchased products and shopping transaction data in order to determine a value for said more frequently purchased products for use as promotions, said value formula being variable and based on individual customers\prior purchase volumes in said store; generating with the processor a first signal in response to entry of identification codes of customers whose prior transactions at the store meet predetermined shopping history criteria; and in response to said first signal, effecting a first sales promotion to customers who meet said predetermined shopping history criteria, said sales promotion being related to at least one of said more frequently previously purchased than others of said plurality of different products purchased by said specific customer and the value of said sales promotion determined by said value formula.
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