초록 ▼

A method for comparative analysis of consumer response to product promotions which provide discounts during point-of-sale transactions. First and second promotional entries respectively related to first and second promotions for a product and each comprised of a promotional code and a discount are s

A method for comparative analysis of consumer response to product promotions which provide discounts during point-of-sale transactions. First and second promotional entries respectively related to first and second promotions for a product and each comprised of a promotional code and a discount are stored in a memory subsystem of a computer system. First and second counts of the total number of times the first and second promotional codes are received by the computer system are maintained in memory. Each time a consumer enters a promotional code on a keypad coupled to the computer system, the entered promotional code is compared to the first and second promotional codes. If the entered promotional code matches the fast promotional code, the first count stored is incremented by one and the first discount amount is transmitted to a point-of-sale transaction device coupled to the computer system. If, however, the entered promotional code matches the second promotional code, the second count stored is incremented by one and the second discount amount is transmitted to the point-of-sale transaction device. The first and secondcounts are retrieved from the memory subsystem and a comparative analysis of consumer response to the first and second promotions is performed by comparing the first count to the second count.

대표청구항 ▼

[ What is claimed is:] [1.] A method for comparative analysis of consumer response to product promotions which provide discounts during point-of-sale transactions, comprising the steps of:storing, in a memory subsystem of a computer system, a series of at least two promotional codes and a correspond

[ What is claimed is:] [1.] A method for comparative analysis of consumer response to product promotions which provide discounts during point-of-sale transactions, comprising the steps of:storing, in a memory subsystem of a computer system, a series of at least two promotional codes and a corresponding series of at least two promotional information entries, each one of said series of promotional codes and corresponding one of said series of promotional information entries related to separate promotions for a product;determining a total number of times a first one of said series of promotional codes is transmitted to said computer system via a user interface, coupled to said computer system, by consumers responding to a first promotion for said product, said consumers transmitting said first promotional code receiving a first discount included as part of a first promotional information entry which corresponds to said first promotional code;determining a total number of times a second one of said series of promotional codes is transmitted to said computer system via said user interface by consumers responding to a second promotion for said product, said consumers transmitting said second promotional code receiving a second discount included as part of a second promotional information entry which corresponds to said second promotional code; andcomparing said total number of times said first one of said series of promotional codes is transmitted to said computer system to said total number of times said second one of said series of promotional codes is transmitted to said computer system.