초록 ▼

An automated sales promotion selection system uses neural networks to identify promising sales promotions based on recent customer purchases. The system includes a customer information device that receives customer data relating to customer purchases of items from an inventory of items, a central pr

An automated sales promotion selection system uses neural networks to identify promising sales promotions based on recent customer purchases. The system includes a customer information device that receives customer data relating to customer purchases of items from an inventory of items, a central processing unit having a sales promotion neural network and a storage unit containing a plurality of item identifiers comprising potential customer purchases of additional items from the inventory, wherein the sales opportunity neural network responds to customer data received from the customer information device by determining if one or more of the item identifiers in the storage unit corresponds to an item likely to be purchased by one of the customers, and an output device that receives the item identifiers of the likely purchases determined by the sales promotion neural network and produces a sales promotion relating to at least one of the item identifiers.

대표청구항 ▼

[ We claim:] [1.] An automated sales promotion selection system comprising:a customer information device that receives customer data relating to purchases of items by customers;a computer system including a central processing unit and a storage unit containing a purchase advisor neural network and a

[ We claim:] [1.] An automated sales promotion selection system comprising:a customer information device that receives customer data relating to purchases of items by customers;a computer system including a central processing unit and a storage unit containing a purchase advisor neural network and a plurality of item numbers that identify items available for purchase, wherein the purchase advisor neural network responds to customer data received from the customer information device and to current purchase data comprising item numbers of a current purchase of a customer by determining if one or more of the item numbers stored in the storage unit corresponds to an item likely to be purchased by the customer but not present in the current purchase data and identifies a sales promotion relating to the item;an output device that receives the item numbers of the likely purchases determined by the purchase advisor neural network and produces the identified sales promotion; anda customer demographics neural network that estimates buying characteristics of one or more customers most likely to be at a purchase location, and also produces item numbers comprising the estimated item purchases of the estimated customers.