초록 ▼

A variable margin pricing system and method that generates retail prices based on customer price sensitivity. Products are grouped into pools from a first pool for most price sensitive products to a last pool for least price sensitive products. A logical relationship between margins and the customer

A variable margin pricing system and method that generates retail prices based on customer price sensitivity. Products are grouped into pools from a first pool for most price sensitive products to a last pool for least price sensitive products. A logical relationship between margins and the customer price sensitivity is determined for the products. Based on this logical relationship and each product's pool assignment, the system and method calculate each product's margin and corresponding retail price. The method is also used to generate retail price labels having retail prices based on customer price sensitivity for the products to which the labels are to be affixed or located proximate.

대표청구항 ▼

[ What is claimed is:] [1.] A method implemented by a computer for generating retail prices for products using variable margins based on customer price sensitivity for the corresponding products, comprising the steps of:electronically dividing a group of products into a series of pools ranging from

[ What is claimed is:] [1.] A method implemented by a computer for generating retail prices for products using variable margins based on customer price sensitivity for the corresponding products, comprising the steps of:electronically dividing a group of products into a series of pools ranging from a first pool in the series for products having a highest price sensitivity to a last pool in the series for products having a lowest price sensitivity;receiving electronic product cost information including a cost for each of the products; andelectronically generating from the cost information retail prices for the products, comprising assigning a first retail price margin to each of the pools, the first retail price margins decreasing from the first pool to the last pool, and assigning varying retail price margins to the products in each of the pools, the varying retail price margins decreasing from the first retail price margin as the product costs increase within each of the pools.