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다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
DataON 바로가기다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
Edison 바로가기다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
Kafe 바로가기국가/구분 | United States(US) Patent 등록 |
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국제특허분류(IPC7판) |
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출원번호 | US-0636745 (1996-04-19) |
발명자 / 주소 |
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출원인 / 주소 |
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대리인 / 주소 |
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인용정보 | 피인용 횟수 : 742 인용 특허 : 0 |
The present invention provides a method and apparatus for scheduling the presentation of a continuously-changing display to computer users, and is particularly well-suited for use in an advertisement-supported e-mail service. An advertisement display scheduler resident on a user's computer receives
The present invention provides a method and apparatus for scheduling the presentation of a continuously-changing display to computer users, and is particularly well-suited for use in an advertisement-supported e-mail service. An advertisement display scheduler resident on a user's computer receives advertisements from a server system over a network. Upon receipt, the advertisement display scheduler determines the priority of the advertisement and assigns it to one of a plurality of prioritized advertisement queues. Each queue is sorted according to predetermined scheduling criteria so that advertisements deemed "more important" are presented to a user first. The advertisement display scheduler logs statistical information relating to the presentation of advertisements for use in updating the scheduling criteria, and makes such statistical information available to the server system.
[ What is claimed is:] [1.] An apparatus for scheduling the presentation of advertisements on a computer monitor, said apparatus comprising:(a) an advertisement queue stored in a memory, said advertisement queue containing a plurality of advertisements having a display portion and a control portion;
[ What is claimed is:] [1.] An apparatus for scheduling the presentation of advertisements on a computer monitor, said apparatus comprising:(a) an advertisement queue stored in a memory, said advertisement queue containing a plurality of advertisements having a display portion and a control portion;(b) an advertisement sort module for ordering said plurality of advertisements in said advertisement queue according to information contained in said control portion of said advertisements; and(c) an advertisement display module for sequentially presenting said display portion of said advertisements on the computer monitor.
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