초록 ▼

A system for distribution of advertisements to interested recipients only via one-way nonaddressable television media and for transmission of orders from recipients to advertisers via two-way addressable Internet media. A system for electronic delivery of newspapers, magazines, books, music, video a

A system for distribution of advertisements to interested recipients only via one-way nonaddressable television media and for transmission of orders from recipients to advertisers via two-way addressable Internet media. A system for electronic delivery of newspapers, magazines, books, music, video and computer software to authorized recipients only via nonaddressable television media with recipients' authorization via addressable Internet media. As a result, usage of slow and overcrowded Internet in e-commerce is limited to relatively low-volume communications that need to be addressable while all high-volume information is transferred through fast one-way television lines to bypass the Internet and reach simultaneously an unlimited number of recipients.

대표청구항 ▼

[ I claim:] [1.] A system for distribution of advertisements to interested recipients only, comprising:a one-way nonaddressable communication medium;a transmitter at a distribution center connected to said one-way nonaddressable communication medium for transmission of advertisements presenting vari

[ I claim:] [1.] A system for distribution of advertisements to interested recipients only, comprising:a one-way nonaddressable communication medium;a transmitter at a distribution center connected to said one-way nonaddressable communication medium for transmission of advertisements presenting various products and services;a transmitter at said distribution center connected to said one-way nonaddressable communication medium for transmission of preliminary messages about said advertisements scheduled for transmission, each message specifying content of an advertisement and its access data including a time of transmission;a receiver of said preliminary messages at a recipient's site coupled to said one-way nonaddressable communication medium in such a way as to receive said preliminary messages about said advertisements scheduled for transmission;selection means storing recipient's data determining recipient's interests in certain products and services, said selection means coupled to said receiver of preliminary messages for comparing said recipient's data with data included in said preliminary messages, selecting those advertisements whose content matches the recipient's interests, and storing access data of said selected advertisements;a receiver of said advertisements coupled at said recipient's site to said one-way nonaddressable communication medium;a recoder connected to said receiver of advertisements;control means coupled to said selection means for obtaining said access data of said selected advertisements, and coupled to said receiver of said advertisements and said recorder for providing reception and recording of each selected advertisement at the time of its transmission as determined by said access data; andmeans for presentation of advertisements coupled to said recorder for presenting recorded advertisements to recipient at a recepient's request.