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A one piece pusher urges merchandise items towards a front end of a pegboard mounted hook in a merchandise display system. The hook is used for slidably suspending associated merchandise items. The hook includes a back end which can be mounted in a pegboard and a front end having a generally upwardl

A one piece pusher urges merchandise items towards a front end of a pegboard mounted hook in a merchandise display system. The hook is used for slidably suspending associated merchandise items. The hook includes a back end which can be mounted in a pegboard and a front end having a generally upwardly turned tip for preventing the merchandise items from sliding off the hook. The pusher includes a mounting portion by which the pusher is mounted on the back end of the hook and an elongated portion extending forwardly from the mounting portion. The elongated portion includes a first aperture, a second aperture and a first slit extending between the first and second apertures. The first slit allows the elongated portion of the pusher to be mounted on the hook so that the first and second apertures surround the hook at spaced locations. The pusher further includes a front face of the elongated portion. The front face contacts a rearmost one of the merchandise items to urge it forwardly on the hook. Preferably, the pusher also includes a display portion extending from the front face of the elongated portion.

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[ We claim:] [1.] A merchandise display assembly comprising:a support member;a hook projecting from the support member for slidably suspending associated merchandise items, said hook including a back end which is mounted in said support member and a front end having a retainer member for preventing

[ We claim:] [1.] A merchandise display assembly comprising:a support member;a hook projecting from the support member for slidably suspending associated merchandise items, said hook including a back end which is mounted in said support member and a front end having a retainer member for preventing the merchandise items from sliding off said hook; and,a resilient one piece pusher for urging the merchandise items toward said hook front end, said pusher comprising:a mounting portion by which said pusher is mounted on said back end of said hook,an elongated portion extending from said mounting portion, said elongated portion including a first aperture, a second aperture, spaced from said first aperture, and a first slit extending from said first aperture to said second aperture, said first slit allowing said elongated portion to be mounted on said hook so that said first and second apertures surround the hook at spaced locations,a front face of said elongated portion, said front face contacting a rearmost one of the associated merchandise items, anda display portion for displaying merchandising information, said display portion being visible when associated merchandise items are mounted on said hook, said display portion being connected to said elongated portion.