초록 ▼

An Internet advertising system has a database, a controller, and an ad server operating as part of a web server. The database has advertising campaign information, including identification information and frequency information for how often the ad is to be served. The ad server uses the campaign inf

An Internet advertising system has a database, a controller, and an ad server operating as part of a web server. The database has advertising campaign information, including identification information and frequency information for how often the ad is to be served. The ad server uses the campaign information from the database to control the relative ratios of serving ads, the distribution of ads throughout the day, and any triggering mechanisms for controlling what ads are served.

대표청구항 ▼

[ What is claimed is:] [1.] An advertising system comprising:a web server for providing information to users over the Internet in response to being accessed by the user, the web server including an advertising server for providing advertising information along with other information provided to user

[ What is claimed is:] [1.] An advertising system comprising:a web server for providing information to users over the Internet in response to being accessed by the user, the web server including an advertising server for providing advertising information along with other information provided to users over the Internet;an advertising database for storing information including different ads to be served and a frequency with which each ad is to be served to users; andan advertising controller for providing to the advertising server information from the database;the advertising server using the information from the database to associate each ad with a number of counters and using the counters in determining which of the ads to serve, the counters being used to ensure that ads are served the desired number of times over the given time period relative to other ads.