초록 ▼

An advertising system is adapted to tracking consumer exposure to a number of different advertisements and to expose consumers to several different advertisements. The system simultaneously measures the number of consumers viewing different advertisements, while displaying different selected adverti

An advertising system is adapted to tracking consumer exposure to a number of different advertisements and to expose consumers to several different advertisements. The system simultaneously measures the number of consumers viewing different advertisements, while displaying different selected advertisements for viewing by the consumer. The system includes a display for displaying advertisements and other information. The system functions in either one of an idle mode, wherein potential consumers are not within a sensed proximity range, and an active mode, wherein the presence of potential consumers within the proximity range is detected. In the idle mode, the system displays programmed non-advertisement information. In the active mode, the display displays a programmed sequence of advertisements, that includes full-motion color commercials that may be interspersed with other information. A sound module may be provided for generating an audio portion of the advertisements. The time period of the active mode is sensed for determining the portions of the programmed sequence of advertisements that were displayed during the active mode, for determining particular advertisements that may have been viewed by the consumer to generate data. The data is retrieved from a host computer for determining what information in the active mode was displayed and the duration that the system was in the active mode for determining consumer presence and what portions of the active mode information may have been viewed by consumers.

대표청구항 ▼

[ What is claimed is:] [1.] An information generating and tracking device adapted to track exposure of a person to active mode programming, the device comprising:a sensor system for determining the presence of the person in a predetermined receiving range;a projection means for communicating active

[ What is claimed is:] [1.] An information generating and tracking device adapted to track exposure of a person to active mode programming, the device comprising:a sensor system for determining the presence of the person in a predetermined receiving range;a projection means for communicating active mode information to the person when the person is in the predetermined receiving range; anda processor for generating exposure information representative of the amount of active mode information communicated by the projection means to the person.