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System and method for assessing effectiveness of internet marketing campaign 원문보기

IPC분류정보
국가/구분 United States(US) Patent 등록
국제특허분류(IPC7판)
  • H04N-014/13
출원번호 US-0062877 (1998-04-20)
발명자 / 주소
  • d'Eon Christopher E.
  • Bolt Thomas B.
출원인 / 주소
  • StraightUp Software, Inc.
대리인 / 주소
    Rogitz
인용정보 피인용 횟수 : 311  인용 특허 : 8

초록 ▼

A Web advertising measurement system that correlates the number of impressions of Web advertisements with post-impression transactional activity to measure the effectiveness of the advertisements. When a user clicks on a banner advertisement, an impression is established and the user's identificatio

대표청구항 ▼

[ What is claimed is:] [1.] A computer-implemented method for indicating the effectiveness of at least one advertisement on at least one site on a wide area computer network, comprising the steps of:associating the advertisement with an advertisement identification;including the advertisement identi

이 특허에 인용된 특허 (8)

  1. Robinson Gary B., Automated collaborative filtering in world wide web advertising.
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  2. Levergood Thomas Mark ; Stewart Lawrence C. ; Morris Stephen Jeffrey ; Payne Andrew C. ; Treese George Winfield, Internet server access control and monitoring systems.
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  3. Dedrick Rick, Method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner.
    상세보기
  4. Kirsch Steven T., Method and apparatus for redirection of server external hyper-link reference.
    상세보기
  5. Gifford David K., Method of providing internet pages by mapping telephone number provided by client to URL and returning the same in a red.
    상세보기
  6. Filepp Robert (Springfield NJ) Gordon Michael L. (Dobbs Ferry NY) Bidwell Alexander W. (New York NY) Young Francis C. (Pearl River NY) Wolf Allan M. (Ridgefield CT) Meo Sam (New York NY) Tiemann Duan, Reception system for an interactive computer network and method of operation.
    상세보기
  7. Brown Stephen J. ; Othmer Konstantin, System and method for modifying documents sent over a communications network.
    상세보기
  8. Dedrick Rick, System for automatically updating personal profile server with updates to additional user information gathered from mon.
    상세보기

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AI-Helper ※ AI-Helper는 오픈소스 모델을 사용합니다.

AI-Helper 아이콘
AI-Helper
안녕하세요, AI-Helper입니다. 좌측 "선택된 텍스트"에서 텍스트를 선택하여 요약, 번역, 용어설명을 실행하세요.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.

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