초록 ▼

A cost effective method for generating and delivering localized multimedia content targeted at specific groups of end users via client computers coupled to local servers by a diverse computer network which includes local area networks (LANS) and/or wide area networks (WANs) such as the internet. In

A cost effective method for generating and delivering localized multimedia content targeted at specific groups of end users via client computers coupled to local servers by a diverse computer network which includes local area networks (LANS) and/or wide area networks (WANs) such as the internet. In one embodiment, a global server provides global content via a computer network to a local server. The local server retrieves local content from a local database. Customized information which includes both the global and local content is then delivered to a group of end users via client computers coupled to the computer network. Global and local content may or may not be related. An example of related global/local content is an action movie and an accompanying local language subtitle. Conversely, an example of unrelated global/local content is an action movie and an advertisement for running shoes. Exemplary criteria for sub-dividing groups of end users include geography, climate, demography, national boundaries or combinations thereof. Such an arrangement is advantageous because the local content is targeted at a group of end users who have a higher probability of interest in the local content based on the subdivision criteria.

대표청구항 ▼

[ What is claimed is:] [1.] In a server having a processor and memory, a method for customizing information to be displayed on a display device of a client computer for an end user, the method comprising:retrieving global content in the server;retrieving in the server local content associated with t

[ What is claimed is:] [1.] In a server having a processor and memory, a method for customizing information to be displayed on a display device of a client computer for an end user, the method comprising:retrieving global content in the server;retrieving in the server local content associated with the end user;producing in the server customized information that is an integrated combination of global and local content; anddelivering the customized information from the server to said client computer for display on said display device for the end user.