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Method and apparatus for customization of information content provided to a requestor over a network using demographic information yet the user remains anonymous to the server 원문보기

IPC분류정보
국가/구분 United States(US) Patent 등록
국제특허분류(IPC7판)
  • G06F-015/16
출원번호 US-0021177 (1998-02-10)
발명자 / 주소
  • Thomas C. Douglass
출원인 / 주소
  • Invention Depot, Inc.
인용정보 피인용 횟수 : 288  인용 특허 : 19

초록 ▼

Improved techniques for customizing information provided from a content server through a network to a user of a computer system in accordance with demographic classifications, user interests, or preferences are disclosed. Such customizing can involve banner advertising on the Internet whereby the ad

대표청구항 ▼

[ What is claimed is:] [1.] A method for providing demographic information on a computer network user to machines in the computer network, comprising the acts of:(a) obtaining demographic information on the computer network user, the demographic information in the computer network user being entirel

이 특허에 인용된 특허 (19)

  1. Goldhaber A. Nathaniel ; Fitts Gary, Attention brokerage.
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  2. Drewry Raymond G. ; George David ; Epperson Dirk, Client/server system with methods for prefetching and managing semantic objects based on object-based prefetch primitive.
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  6. Shaw David E. ; Ardai Charles E. ; Marsh Brian D. ; Moraes Mark A. ; Rudolph Dana B. ; Mc Auliffe Jon D., Electronic mail system for displaying advertisement at local computer received from remote system while the local compu.
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  7. Blinn Arnold ; Cohen Michael Ari ; Lorton Michael ; Stein Gregory J., Electronic shopping and merchandising system.
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  8. Golden Steven M. ; Levin Hillel ; Anderson Bradley A. ; Gentry Gary D. ; Barbour James A. ; Schornberg Albert, Interactive marketing network and process using electronic certificates.
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  9. Graber Terry E. ; Kopelman Joshua ; Watkeys ; III Edwin Howell ; Weinberger Marvin I., Method and apparatus for attaching navigational history information to universal resource locator links on a world wide.
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  10. Gerace Thomas A., Method and apparatus for determining behavioral profile of a computer user.
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  11. Marsh Brian D. ; McAuliffe Jon D., Method and apparatus for scheduling the presentation of messages to computer users.
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  12. Toader Adrian, Method for providing sponsor paid internet access and simultaneous sponsor promotion.
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  14. Boushy John Michael, National customer recognition system and method.
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  15. Wolfe Robert L. ; Pinals Jeffrey, Programmed music on demand from the internet.
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  16. Rondeau David Edward, System and method for providing an on-line directory service.
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  17. Uppaluru Premkumar V., System and method for providing and using universally accessible voice and speech data files.
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  18. Whiteis David E., System and method for recommending items to a user.
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  19. Carles John B. (40 E. 10th St. - Apt. 5H New York NY 10003), System and method for selectively distributing commercial messages over a communications network.
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  136. Goulden, David L.; Gilbert, Charles; Zeldin, Craig, Method for attributing and allocating revenue related to embedded software.
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  137. McCullough, Sean M., Method for click-stream analysis using web directory reverse categorization.
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  142. De Bonet,Jeremy S.; Viola,Paul A., Method for comparing two trinary logic representations in the process of customizing radio broadcasting.
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  143. Gmuender, John Everett; Selgas, Thomas Drennan; Massing, Michael Brian, Method for providing a network address.
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  144. Stone, Lucinda; Dean, Michael A., Method for using computers to facilitate and control the creating of a plurality of functions.
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  145. Selgas, Thomas Drennan; Massing, Michael Brian; Gmuender, John Everett, Method of accessing a selected network.
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  146. Selgas, Thomas Drennan; Massing, Michael Brian; Gmuender, John Everett, Method of connecting a user to a network.
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  147. Selgas, Thomas Drennan; Massing, Michael Brian; Gmuender, John Everett, Method of modifying a toolbar.
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  148. Selgas, Thomas Drennan; Massing, Michael Brian; Gmuender, John Everett, Method of modifying a toolbar.
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  149. Selgas, Thomas Drennan; Massing, Michael Brian; Gmuender, John Everett, Method of obtaining a network address.
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  150. Hoyle, Martin David, Method of reactive targeted advertising.
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  151. Weel, Martin, Method, device, and system for directing a wireless speaker from a mobile phone to receive and render a playlist from a content server on the internet.
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  152. Mussman, David C.; Barker, Thomas B.; West, Gary L.; Katz, Ronald A., Method, program storage device, and apparatus for offering a user a plurality of scenarios under which to conduct a primary transaction.
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  154. McKeeth James ; Egan John ; Heupel Eric, Method, programmed medium and system for customizing pre-loaded software.
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  162. Katz, Ronald A.; West, Gary L.; Barker, Thomas B., Methods and apparatus for intelligent selection of goods and services in telephonic and electronic commerce.
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  163. Katz,Ronald A.; West,Gary L.; Barker,Thomas B., Methods and apparatus for intelligent selection of goods and services in telephonic and electronic commerce.
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  164. Strubbe, Todd B.; Adornato, Rocco L., Methods and apparatus for intelligent selection of goods and services offered to conferees.
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  166. Strubbe,Todd B.; Adornato,Rocco L., Methods and apparatus for intelligent selection of goods and services offered to conferees.
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  187. Ashby, Darren, Post workout massage device.
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  214. Evans, Gregory M.; Farrelly, Eugene Matthew, Skip feature for a broadcast or multicast media station.
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  218. Hyatt, David; Guha, Ramanathan, Smart browsing providers.
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  220. Abbott, Kenneth H.; Robarts, James O.; Newell, Dan, Soliciting information based on a computer user's context.
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  221. Uskela, Sami; Rautianen, Aapo; Leppanen, Eva-Maria; Nieminen, Mari K.; Tudose, Lucia, Sponsored network games.
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  226. Griffin,Philip B., System and method for XML data representation of portlets.
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  227. Jon M. Huppenthal, System and method for accelerating web site access and processing utilizing a computer system incorporating reconfigurable processors operating under a single operating system image.
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  228. Frey, Bridget J.; Markoff, Matthew S.; Smedberg, Michael E., System and method for administering security in a corporate portal.
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  235. Curtis, Scott, System and method for generating dynamically filtered content results, including for audio and/or video channels.
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  240. Britten, Paul J.; Barrons, Tom; Barrons, Tim, System and method for interactively designing and producing customized advertising banners.
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