초록 ▼

A method and system are disclosed for providing subscriber loyalty and retention techniques These techniques are suitable for mobile devices with small screens and limited keypad communication. This system and method allows mobile subscribers who have been identified as being likely candidates for c

A method and system are disclosed for providing subscriber loyalty and retention techniques These techniques are suitable for mobile devices with small screens and limited keypad communication. This system and method allows mobile subscribers who have been identified as being likely candidates for churning, to efficiently, visually and interactively, review an offer for a mobile service plan better meeting the subscriber's needs. The subscriber can review and execute the offer using the display and interface of a mobile device.

대표청구항 ▼

[ What is claimed is:] [1.]1. A method for automatically messaging subscribers, said method comprising:monitoring subscriber behavior to acquire and store subscriber behavior information for a plurality of subscribers, each using a mobile device;predicting a churn likelihood indicator for each of th

[ What is claimed is:] [1.]1. A method for automatically messaging subscribers, said method comprising:monitoring subscriber behavior to acquire and store subscriber behavior information for a plurality of subscribers, each using a mobile device;predicting a churn likelihood indicator for each of the subscribers based on the subscriber behavior information corresponding thereto;comparing the churn likelihood indicator with a predetermined threshold to produce a comparison result for each of the subscribers; andautomatically sending an electric message to the mobile device corresponding to a subscriber being one of the subscribers when the subscriber is susceptible to churning based on the comparison result, the electronic message being automatically sent including an offer to a subscriber service opportunity that is being made available to the subscriber, wherein the electronic message is displayable on a display screen of the mobile device direct.