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Training and testing human judgment of advertising materials 원문보기

IPC분류정보
국가/구분 United States(US) Patent 등록
국제특허분류(IPC7판)
  • G09B-005/06
출원번호 US-0358379 (1999-07-21)
발명자 / 주소
  • Young Charles E.
  • Young Paul E.
  • Young Christopher C.
출원인 / 주소
  • CY Research, Inc.
대리인 / 주소
    Myers
인용정보 피인용 횟수 : 37  인용 특허 : 14

초록 ▼

An apparatus and method for training and testing human judgement concerning one or more complex human activities. Computer storage and access of a plurality of audio/visual presentations and corresponding measures of performance is provided, the presentations are played back and users are required t

대표청구항 ▼

[ What is claimed is:] [7.]7. A method for training and testing human judgement concerning assessment of advertising, the method comprising the steps of:a) storing and accessing by computer a plurality of audio/visual advertising presentations and corresponding survey measures of audience response;b

이 특허에 인용된 특허 (14)

  1. Romano Frank J. ; Grant Mark ; Farnum Marisa D., Computerized system for scoring constructed responses and methods for training, monitoring, and evaluating human rater'.
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  2. Copperman Norman S. (Palo Alto CA) Gray Alan S. (Sunnyvale CA) Winblad Wade O. (Hayward CA), Driver training system and method with performance data feedback.
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  3. Bonnstetter Bill J. (6602 E. Ludlow Dr. Scottsdale AZ 85254) Hall Jon C. (101 N. Center Zearing IA 50278), Employee success prediction system.
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  4. Kohorn Henry V. (Vero Beach FL), Generation of enlarged participatory broadcast audience.
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  5. George Tomy ; Bhamidipati Sriram V., Interactive multimedia performance assessment system and process for use by students, educators and administrators.
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  6. Moyes William C. (San Luis Obispo CA) Gerber Russell W. (Palo Alto CA) Ehrbar Richard (Los Osos CA 4), Method and apparatus for conducting an opinion survey.
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  7. Schmidt Albert L. (Murrysville PA) McKinley Ellen K. (Monroeville PA) Sherwin Gary W. (East Huntingdon Township ; Westmoreland County PA) Hanes Lewis F. (Mt. Lebanon Township ; Allegheny County PA), Method and apparatus for physiological evaluation of short films and entertainment materials.
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  8. Von Kohorn Henry (945 Treasure La. Vero Beach FL 32963), Method for measuring the effectiveness of stimuli on decisions of shoppers.
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  9. Frost W. Alan (Haddon House ; 2-4 Fitzroy St. London GB2 WIP 5ADE), Method of measuring and evaluating consumer response for the development of consumer products.
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  10. Goldberg Sheldon F. ; Antwerp John Van, Network gaming system.
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  11. Bishop Lawrence C. (Hauppauge NY) Ziegler George (East Meadow NY), Open ended question analysis system and method.
    상세보기
  12. Von Kohorn Henry, System and method of playing games and rewarding successful players.
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  13. Hey John B. (Concord MA), System and method of predicting subjective reactions.
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  14. Von Kohorn, Henry, System for evaluation and rewarding of responses and predictions.
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이 특허를 인용한 특허 (37)

  1. Lee, Hans C.; Wilson, Josh; Fettiplace, Michael; Lee, Michael J., Apparatus and method for objectively determining human response to media.
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  2. Hersh,Michael, Application of multi-media technology to computer administered vocational personnel assessment.
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  3. Young,Charles, Audience attention and response evaluation.
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  4. Young, Charles E., Automated systems for improving communication at the human-machine interface.
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  5. Masubuchi, Minako, Content reproducing apparatus, content reproducing method, server, content reproducing system, content reproducing program, and storage medium.
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  6. Lee, Michael J.; Lee, Hans C., Device and method for sensing electrical activity in tissue.
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  7. Byers, Simon D., Device, method and machine-readable storage medium for presenting advertising related to emotional context of received content.
    상세보기
  8. Weitzenfeld, Daniel; Fettiplace, Michael R.; Lee, Hans C., Identifying key media events and modeling causal relationships between key events and reported feelings.
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  9. Weitzenfeld, Daniel; Fettiplace, Michael R.; Lee, Hans C., Identifying key media events and modeling causal relationships between key events and reported feelings.
    상세보기
  10. Byers, Simon D., Method and apparatus for presenting advertising in content having an emotional context.
    상세보기
  11. Lee, Hans C.; Lee, Michael J., Method and apparatus for sensing blood oxygen.
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  12. Martignoni, Michelle; Tarelli, Florencia, Method and system for determining effectiveness of marketing.
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  13. Lee, Hans C.; Hong, Timmie T.; Williams, William H.; Fettiplace, Michael R.; Lee, Michael J., Method and system for measuring and ranking a positive or negative response to audiovisual or interactive media, products or activities using physiological signals.
    상세보기
  14. Lee, Hans C.; Hong, Timmie T.; Williams, William H.; Fettiplace, Michael R.; Lee, Michael J., Method and system for measuring and ranking an “engagement” response to audiovisual or interactive media, products, or activities using physiological signals.
    상세보기
  15. Lee, Hans C.; Hong, Timmie T.; Williams, William H.; Fettiplace, Michael R., Method and system for rating media and events in media based on physiological data.
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  16. Lee, Hans C.; Hong, Timmie T.; Williams, William H.; Fettiplace, Michael R., Method and system for using coherence of biological responses as a measure of performance of a media.
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  17. Lee, Hans C.; Hong, Timmie T.; Williams, William H.; Fettiplace, Michael R., Method and system for using coherence of biological responses as a measure of performance of a media.
    상세보기
  18. Strum,William E., Method of modulating the transmission frequency in a real time opinion research network.
    상세보기
  19. Sarkisian,Andrew; Felice,John V.; Schroer,James C.; Williamson,John; Van House,Richard E.; Foxlee,Thom F., Method of profiling new vehicles and improvements.
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  20. Badower, Yakob, Methods and apparatus to gather and analyze electroencephalographic data.
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  21. Badower, Yakob, Methods and apparatus to gather and analyze electroencephalographic data.
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  22. Badower, Yakob; Lawrence, Bradley R.; Male, Marcos; Jovanovic, Marko; Olrik, Jakob, Methods and apparatus to gather and analyze electroencephalographic data.
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  23. Badower, Yakob; Lawrence, Bradley R.; Male, Marcos; Jovanovic, Marko; Olrik, Jakob, Methods and apparatus to gather and analyze electroencephalographic data.
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  24. Young, Charles, Portrayal of human information visualization.
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  25. Lee, Hans C.; Hong, Timmie T.; Lee, Michael J., Providing actionable insights based on physiological responses from viewers of media.
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  26. Strum, William E., System and method for managing client - server communications over computer network using transmission schedule.
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  27. Strum, William E., System and method for managing client-server communications over a computer network using transmission schedule.
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  28. Lee, Hans C.; Hong, Timmie T.; Lee, Michael J., System for remote access to media, and reaction and survey data from viewers of the media.
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  29. Lee, Hans C.; Hong, Timmie T.; Lee, Michael J., System providing actionable insights based on physiological responses from viewers of media.
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  30. Lee, Hans C.; Hong, Timmie T.; Munoz, Juan C., Systems and methods providing en mass collection and centralized processing of physiological responses from viewers.
    상세보기
  31. Lee, Hans C.; Hong, Timmie T.; Lee, Michael J., Systems and methods to determine media effectiveness.
    상세보기
  32. Lee, Hans C.; Hong, Timmie T.; Lee, Michael J., Systems and methods to determine media effectiveness.
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  33. Lee, Hans C.; Hong, Timmie T.; Lee, Michael J., Systems and methods to determine media effectiveness.
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  34. Badower, Yakob; Gurumoorthy, Ramachandran; Pradeep, Anantha K.; Knight, Robert T., Systems and methods to gather and analyze electroencephalographic data.
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  35. Badower, Yakob; Gurumoorthy, Ramachandran; Pradeep, Anantha K.; Knight, Robert T., Systems and methods to gather and analyze electroencephalographic data.
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  36. Knight, Robert T.; Gurumoorthy, Ramachandran; Badower, Yakob; Pradeep, A. K., Systems and methods to gather and analyze electroencephalographic data.
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  37. Knight, Robert T.; Gurumoorthy, Ramachandran; Badower, Yakob; Pradeep, A. K., Systems and methods to gather and analyze electroencephalographic data.
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