최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
DataON 바로가기다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
Edison 바로가기다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
Kafe 바로가기국가/구분 | United States(US) Patent 등록 |
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국제특허분류(IPC7판) |
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출원번호 | US-0268520 (1999-03-12) |
발명자 / 주소 |
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출원인 / 주소 |
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대리인 / 주소 |
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인용정보 | 피인용 횟수 : 532 인용 특허 : 32 |
An advertisement auction system is presented in which content/opportunity providers announce to advertisers that they have an opportunity to present an advertisement to a consumer. The advertiser transmits ad characterization information which is correlated with the consumer profile. Based on the re
An advertisement auction system is presented in which content/opportunity providers announce to advertisers that they have an opportunity to present an advertisement to a consumer. The advertiser transmits ad characterization information which is correlated with the consumer profile. Based on the results of the correlation, the advertisers place bids for the advertisement opportunity. Upon acceptance of a bid the advertisement is delivered to the consumer. The system can be applied to a variety of media including Internet advertisements, advertisements delivered over cable television systems, and printed materials such as magazines and periodicals. The system allows consumers to receive more targeted advertisements which match their lifestyle and interests, insures advertisers that their ads will be received by the appropriate audience, and allows the content/opportunity provider the ability to maximize revenue for the advertising opportunity.
[ What is claimed is:] [1.]1. A method for auctioning advertising opportunities, the method comprising:constructing a profile of a subscriber based on activities of the subscriber;recognizing an advertisement opportunity in a medium;providing notification of the advertisement opportunity to advertis
[ What is claimed is:] [1.]1. A method for auctioning advertising opportunities, the method comprising:constructing a profile of a subscriber based on activities of the subscriber;recognizing an advertisement opportunity in a medium;providing notification of the advertisement opportunity to advertisers;receiving advertisement characterizations from the advertisers, wherein the advertisement characterizations characterize an associated advertisement;determining a correlation between the advertisement characterizations and the subscriber profile, wherein the correlation is calculated as a scalar product between the ad characterization and the subscriber profile;providing the correlation to the advertisers;receiving bids for the advertisement opportunity from the advertisers;selecting the winning bid.
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