초록 ▼

A system and method provide for the interpretation and augmenting of structured documents electronically delivered to an individual consumer's computer using consumer profiles developed from and maintained with information reflecting the consumer's online and offline transactions, by selecting the v

A system and method provide for the interpretation and augmenting of structured documents electronically delivered to an individual consumer's computer using consumer profiles developed from and maintained with information reflecting the consumer's online and offline transactions, by selecting the variable content alternatives encoded in the structured documents that most closely match the consumer's profile. The consumer profiles are logically controlled by the consumer's computer, thus providing for enhanced security over information that is personal and confidential to the consumer, yet still allowing third parties such as web sites and others electronically delivering structured documents to the consumer to have such documents customized based on the consumer's profile. The consumer profile includes hierarchical attribute vectors which encode attributes of a consumer at progressively higher levels of abstraction, and allowing for querying of any combination of abstracted data or abstracted attributes of a consumer. The consumer profiles are updated with a process that reflects the relevance of each transaction to the consumer's profile, and accommodates a decay in the influence of transactions over time. A selection process for selecting content allows for multiple items of content to be selected for sequenced display to the consumer, through a limited presentation space.

대표청구항 ▼

[ We claim:] [1.]1. A method of customizing a structured document delivered electronically to a consumer computer, the consumer computer including a display device, the method comprising:receiving a structured document at the consumer computer, the structured document including a plurality of variab

[ We claim:] [1.]1. A method of customizing a structured document delivered electronically to a consumer computer, the consumer computer including a display device, the method comprising:receiving a structured document at the consumer computer, the structured document including a plurality of variable content sections, each variable content section having a plurality of selectable content alternatives;for each variable content section, selecting a subset of the content alternatives for augmenting the section by evaluating the content alternatives with respect to a consumer profile of the consumer, ordering the subset of content alternatives into an order including a first content alternative, and augmenting the section with the first content alternative;presenting the augmented structured document to the consumer on the display device with the first content alternative for each variable content section; andenabling retrieval of the remaining content alternatives for each variable content section.