초록 ▼

Methods and apparatus for monitoring the on-line activities of an on-line user are disclosed. Information regarding the user's activities are used as a basis for targeting advertisements to the user. Monitoring is performed by a client monitoring application, which performs monitoring without intrud

Methods and apparatus for monitoring the on-line activities of an on-line user are disclosed. Information regarding the user's activities are used as a basis for targeting advertisements to the user. Monitoring is performed by a client monitoring application, which performs monitoring without intruding on the user's activities. In monitoring, URLs in the address bar of the browser application are obtained by the client monitoring application, or the stream of URLs transmitted by the browser application are obtained by the client monitoring application, or information in displayed web pages is obtained by the client monitoring application.

대표청구항 ▼

Methods and apparatus for monitoring the on-line activities of an on-line user are disclosed. Information regarding the user's activities are used as a basis for targeting advertisements to the user. Monitoring is performed by a client monitoring application, which performs monitoring without intrud

Methods and apparatus for monitoring the on-line activities of an on-line user are disclosed. Information regarding the user's activities are used as a basis for targeting advertisements to the user. Monitoring is performed by a client monitoring application, which performs monitoring without intruding on the user's activities. In monitoring, URLs in the address bar of the browser application are obtained by the client monitoring application, or the stream of URLs transmitted by the browser application are obtained by the client monitoring application, or information in displayed web pages is obtained by the client monitoring application. ratory Analysis of the Intellectual Structure of Cyberspace," Proceedingss of the 1996 American Society for Information Science Annual Meeting, also published as a technical report, School of Information Management and Systems, University of California, Berkeley, 1996, which is published on the World Wide Web at URL: http://sherlock.sims.berkeley.edu/docs/asis96/asis96.html. D. Gibson et al., "Inferring Web Communities fom Link Topology," Proceedings of the 9thACM. Conference on Hypertext and Hypermedia, Pittsburgh, PA, 1998. D. Turnbull. "Bibliometrics and the World Wide Web," Technical Report University of Toronto, 1996. K. McCain, "Mapping Authors in Intellectual Space: A technical Overview," Journal of the American Society for Information Science, 41(6):433-443, 1990. S. Brin, "Extracting Patterns and Relations from the World Wide Web," WebDB, Valencia, Spain, 1998. R. Agrawal et al., "Fast Algorithms for Mining Association Rules," Proc. of the 20th Int'l Conference on VLDB, Santiago, Chile, Sep. 1994. R. Agrawal et al., Mining Association Rules Between Sets of Items in Large Databases, Proceedings of ACM SIGMOD Conference on Management of Data, pp. 207-216, Washington, D.C., May 1993. S. Chakrabarti et al. "Focused Crawling: A New Approach to Topic-Specific Web Resource Discovery," Proc. of the 8thInternational World Wide Web Conference, Toronto, Canada, May 1999. B. Huberman et al., "Strong Regularities in Word Wide Web Surfing," Xerox Palo Alto Research Center. A. Hutchunson, "Metrics on Terms and Clauses," Department of Computer Science, King's College London. J. Kleinberg, "Authoritative Sources in a Hyperlinked Environment," Proc. of 9th ACM-SIAM Symposium on Discrete Algorithms, May 1997. R. Srikant et al., "Mining Generalized Association Rules," Proceedings of the 21stVLDB Conference, Zurich, Swizerland, 1995. W. Li et al., "Facilitating comlex Web queries through visual user interfaces and query relaxation," published on the Word Wide Web at URL: http://www.7scu.edu.au/programme/fullpapers/1936/com1936.htm as of Aug. 16, 1999. G. Piatetsky-Shapiro, "Discovery, Analysis, and Presentation of Strong Rules," pp. 229-248. R. Miller et al., "SPHINX: A Framework for Creating Personal, Site-specific Web Crawlers," published on the Word Wide Web at URL: http://www.7scu.edu.au/programme/fullpapers/1875/com1875.htm as of Aug. 16, 1999. S. Soderland. "Learning to Extract Text-based Information from the World Wide Web," American Association for Artificial Intelligence (www.aaai.org), pp. 251-254. G. Plotkin. "A Note Inductive Generalization," pp. 153-163. R. Feldman et al., "Mining Associations in Text in the Presence of Background Knowledge," Proceedings of the Second International Conference on Knowledge Discovery and Data Mining, Aug. 2-4, 1996, Portland, Oregan. R. Kumar et al., "Trawling the Web for Emerging Cyber-Communities," published on the Word Wi