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A drink-thru lid for a drinking cup including an annular mounting portion for sealingly engaging the drinking cup, wherein the annular mounting portion includes a downwardly extending annular skirt. The lid further includes a tear-back section extending from the annular skirt to a hinge portion loca

A drink-thru lid for a drinking cup including an annular mounting portion for sealingly engaging the drinking cup, wherein the annular mounting portion includes a downwardly extending annular skirt. The lid further includes a tear-back section extending from the annular skirt to a hinge portion located in a medial portion of the lid. The tear-back section includes a raised protrusion extending outwardly from an upper surface of the lid. A recess is further formed in a medial portion of the lid on the opposite side of the hinge portion from the raised protrusion, wherein the tear-back section may be torn away from the lid on its sides and pivoted about the hinge portion until the raised protrusion is received within the recess for holding said pivotal flap open. The raised protrusion and the recess are shaped such that the raised protrusion is frictionally engaged by the end walls of the recess. The recess further includes a straw slot formed therein, wherein the straw slot is defined by two sloping side walls extending from an upper surface of the lid and converging together at a frangible juncture formed in the deepest portion of the recess.

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A drink-thru lid for a drinking cup including an annular mounting portion for sealingly engaging the drinking cup, wherein the annular mounting portion includes a downwardly extending annular skirt. The lid further includes a tear-back section extending from the annular skirt to a hinge portion loca

A drink-thru lid for a drinking cup including an annular mounting portion for sealingly engaging the drinking cup, wherein the annular mounting portion includes a downwardly extending annular skirt. The lid further includes a tear-back section extending from the annular skirt to a hinge portion located in a medial portion of the lid. The tear-back section includes a raised protrusion extending outwardly from an upper surface of the lid. A recess is further formed in a medial portion of the lid on the opposite side of the hinge portion from the raised protrusion, wherein the tear-back section may be torn away from the lid on its sides and pivoted about the hinge portion until the raised protrusion is received within the recess for holding said pivotal flap open. The raised protrusion and the recess are shaped such that the raised protrusion is frictionally engaged by the end walls of the recess. The recess further includes a straw slot formed therein, wherein the straw slot is defined by two sloping side walls extending from an upper surface of the lid and converging together at a frangible juncture formed in the deepest portion of the recess. d a bottle by a neck of said bottle, said upper portion of said first hub being smaller in dimension than said lower portion of said second hub so that said second module receives said first module to stack said module one atop the other. 8. A modular display device, as set forth in claim 7, wherein each of said keyways has an arcuate upper portion and an arcuate lower portion larger in dimension than said upper portion. 9. A modular display device, as set forth in claim 8, including a generally straight intermediate portion connecting said upper and lower arcuate portions. 10. A modular display device, as set forth in claim 7, wherein each of said skirts has an upper portion and a lower portion, said upper portion extending downward from an associated flange at an acute angle from horizontal, said lower portion extending vertically downward from said upper portion. 11. A modular display device, as set forth in claim 10, wherein said upper portion extends a greater distance from an associated hub than said flange. 12. A modular display device, as set forth in claim 7, wherein said lower portion of said second hub rests on said first flange. 13. A modular display device for holding a plurality of bottles by necks of said bottles, comprising: a first module, comprising: a first hub having a vertically extending longitudinal axis, said first hub having an upper portion, a lower portion and a middle portion intermediate said upper and lower portions; a first flange attached to said middle portion of said first hub and extending horizontally from said first hub; and a first skirt attached to said first flange and extending downward from said first flange, said first skirt having a plurality of upper openings each adapted to receive a bottle and a plurality of lower openings each adapted hold a bottle by a neck of the bottle; and a second module, comprising: a second hub having a vertically extending longitudinal axis, said second hub having an upper portion, a lower portion and a middle portion intermediate said upper and lower portions, said upper portion of said first hub being smaller in dimension than said lower portion of said second hub so that said second module receives said first module to stack said modules one atop the other; a second flange attached to said middle portion of said second hub and extending horizontally from said second hub; and a second skirt attached to said second flange and extending downward from said second flange, said second skirt having a plurality of upper openings each adapted to receive a bottle and a plurality of lower openings each adapted to hold a bottle by a neck of the bottle, each of said upper openings of said first skirt mating with one of said lower openings of said second skirt to form a keyway adapted to receive and hold a bottle by a neck of the bottle. 14. A modular display device, as set forth in claim 13, wherein said lower portion of said secon