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A portable illuminated outdoor advertising display comprises a plurality of modules, a portion of which are removably secured to said frame structure, collectively forming a matrix of modules when juxtaposed adjacent one another in predetermined positions on a surface of the frame structure. An illu

A portable illuminated outdoor advertising display comprises a plurality of modules, a portion of which are removably secured to said frame structure, collectively forming a matrix of modules when juxtaposed adjacent one another in predetermined positions on a surface of the frame structure. An illumination device is secured to at least one of the modules such that the surface of the matrix together with said illumination device forms a visually apparent indicia or a design when the modules are in said predetermined positions.

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1. A portable outdoor advertising display adapted to be secured to a frame structure, comprising: a plurality of modules, a portion of which are removably secured to said frame structure, collectively forming a matrix of modules when juxtaposed adjacent one another in predetermined positions on a

1. A portable outdoor advertising display adapted to be secured to a frame structure, comprising: a plurality of modules, a portion of which are removably secured to said frame structure, collectively forming a matrix of modules when juxtaposed adjacent one another in predetermined positions on a surface of the frame structure; an illumination device secured to at least one of the modules and forming a visually apparent indicia or a design when said modules are in said predetermined positions; and indicia in the form of printed subject matter secured to a surface of one or more of the modules, thereby forming a completed advertising display with said illumination devices. 2. The advertising display of claim 1, in which at least two separate illumination devices are secured to respective modules. 3. The advertising display of claim 1, in which said modules each house electrical components that are placed into electrical communication when said modules are in said predetermined positions. 4. The advertising display of claim 3, in which each said illumination device is comprised of a waveguide with high intensity light-emitting diodes adjacent a light receiving surface of said waveguide for emission of light out of a lateral surface of said waveguide. 5. A removable outdoor advertising display in combination with a stationary frame structure, comprising: a plurality of modules removably secured among one another and forming a matrix of modules when secured to said frame in predetermined positions; illumination devices secured to at least two of the modules and juxtaposed together when said modules are in position and forming a visually apparent indicia or a design; and indicia in the form of printed subject matter secured to a surface of one or more of the modules and forming a visually apparent indicia or a design. 6. A portable outdoor advertising display adapted to be secured to a frame structure, comprising: a plurality of modules, a portion of which are removably secured to said frame structure, collectively forming a matrix of modules when juxtaposed adjacent one another in predetermined positions on a surface of the frame structure; and an illumination device secured to at least one of the modules and forming a visually apparent indicia or a design when said modules are in said predetermined positions, wherein said illumination device is comprised of a waveguide with a series of point light sources mounted adjacent a light receiving surface of the waveguide for emission of light out of a lateral surface of said waveguide. 7. A portable outdoor advertising display as recited in claim 6, in which the point light sources of said waveguide are high intensity light emitting diodes. 8. The advertising display of claim 6, including indicia in the form of printed subject matter secured to a surface of one or more of the modules, thereby forming a completed advertising.