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Advertisement selection system supporting discretionary target market characteristics 원문보기

IPC분류정보
국가/구분 United States(US) Patent 등록
국제특허분류(IPC7판)
  • G06F-017/60
출원번호 US-0774473 (2001-01-31)
발명자 / 주소
  • Eldering, Charles A.
출원인 / 주소
  • Expanse Networks, Inc.
대리인 / 주소
    Ryder, Douglas J.
인용정보 피인용 횟수 : 268  인용 특허 : 60

초록 ▼

An advertisement selection system is presented in which vectors describing an actual or hypothetical market for a product or desired viewing audience can be determined. An ad characterization vector is transmitted along with a consumer ID. The consumer ID is used to retrieve a consumer characterizat

대표청구항 ▼

An advertisement selection system is presented in which vectors describing an actual or hypothetical market for a product or desired viewing audience can be determined. An ad characterization vector is transmitted along with a consumer ID. The consumer ID is used to retrieve a consumer characterizat

이 특허에 인용된 특허 (60)

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  83. Zalewski, Gary M., Increasing the number of advertising impressions in an interactive environment.
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  84. Birch, James R., Integrated and synchronized cross platform delivery system.
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  85. Birch, James R., Integrated and synchronized cross platform delivery system.
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  86. Dean,Michael A.; Stone,Lucinda, Internet advertising system and method.
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  87. Stone,Lucinda; Dean,Michael A., Internet advertising system and method.
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  88. Hoffberg, Steven M.; Hoffberg-Borghesani, Linda I., Internet appliance system and method.
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  89. Capati, Allister; Huang, Ennin, Management of ancillary content delivery and presentation.
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  90. Capati, Allister; Huang, Ennin, Management of ancillary content delivery and presentation.
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  91. Weissman, Adam J.; Elbaz, Gilad Israel, Meaning-based advertising and document relevance determination.
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  92. Weissman, Adam J.; Elbaz, Gilad Israel, Meaning-based advertising and document relevance determination.
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  93. Weissman, Adam J; Elbaz, Gilad Israel, Meaning-based advertising and document relevance determination.
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  94. McKay, Brent Thomas, Media targeting system and method.
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  95. Hardin, Glen, Method and apparatus for network bandwidth allocation.
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  96. LaJoie, Michael L., Method and apparatus for network bandwidth conservation.
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  97. Lopatecki, Jason; Rose, Adam; Hughes, John; Wilson, Brett, Method and apparatus for passively monitoring online video viewing and viewer behavior.
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  98. Lopatecki, Jason; Rose, Adam; Hughes, John; Wilson, Brett, Method and apparatus for passively monitoring online video viewing and viewer behavior.
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  99. Lopatecki, Jason; Rose, Adam; Hughes, John; Wilson, Brett, Method and apparatus for passively monitoring online video viewing and viewer behavior.
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  100. Hughes, John; Wang, Tim; Hafer, Brian, Method and apparatus for tracing users of online video web sites.
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  101. Kouritzin, Michael; Kim, Surrey; Hailes, Jarett; Sheehan, Patrick M.; Peterson, Alden Lloyd; Cox, Earl, Method and apparatus to perform real-time audience estimation and commercial selection suitable for targeted advertising.
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  102. Hauser, Eduardo A., Method and system for creating customized news digests.
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  103. Dozier, Linda; Fish, Edmund J.; Gilburne, Miles R.; Zolt, Nina, Method and system for developing process, project or problem-based learning systems within a semantic collaborative social network.
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  104. Cleary, Michael J.; Clifton, David A.; Ilijasic, Dean; Cohen, David C.; Rodgers, Kristine K., Method and system for distribution of unactivated bank account cards.
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  105. Cleary, Michael; Clifton, David; Ilijasic, Dean; Cohen, David; Rodgers, Kristine, Method and system for distribution of unactivated bank account cards.
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  106. Humpleman, Richard; Watson, Dan; Mehta, Manu, Method and system for electronic purchases using an intelligent data carrier medium, electronic coupon system, and interactive TV infrastructure.
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  107. Humpleman, Richard; Watson, Dan; Mehta, Manu, Method and system for electronic purchases using an intelligent data carrier medium, electronic coupon system, and interactive TV infrastructure.
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  108. Pletz, Tracy M.; Seidel, Howard C.; Rochford, Joseph, Method and system for implementing a card product with multiple customized relationships.
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  109. Pletz, Tracy M.; Seidel, Howard C.; Rochford, Joseph, Method and system for implementing a card product with multiple customized relationships.
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  110. Pletz, Tracy M.; Seidel, Howard C.; Rochford, Joseph, Method and system for implementing a card product with multiple customized relationships.
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  111. Pletz, Tracy M.; Seidel, Howard C.; Rochford, Joseph, Method and system for implementing a card product with multiple customized relationships.
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  112. Pletz,Tracy M.; Seidel,Howard C.; Rochford,Joseph, Method and system for implementing a card product with multiple customized relationships.
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  113. Irving, John; Bursztein, Marcello; Mulligan, Steve; Lajeunesse, Patrick; Killeen, Pierre, Method and system for interactive, multi-user electronic data transmission in a multi-level monitored and filtered system.
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  114. Spielmann, Craig; Hutter, Maria; Klein, Joel; Singhani, Naresh, Method and system for managing risk.
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  115. Spielmann,Craig; Hutter,Maria; Klein,Joel; Singhani,Naresh, Method and system for managing risk.
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  116. Spielmann,Craig; Hutter,Maria; Klein,Joel; Singhani,Naresh, Method and system for managing risks.
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  117. Irving, John; Bursztein, Marcello; Mulligan, Steve; Lajeunesse, Patrick, Method and system for monitoring and filtering data transmission.
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  118. Noles, Michael K., Method and system for providing flexible financing.
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  119. Noles, Michael K., Method and system for providing flexible financing.
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  120. Ahmad, Farhan, Method and system for providing pre-approved targeted products.
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  121. Heiser, II, Russel Robert; Shahan, Nathan W., Method and system for targeted content placement.
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  122. Heiser, II, Russel Robert; Shahan, Nathan W., Method and system for targeted content placement.
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  123. Heiser, II, Russel Robert; Shahan, Nathan W., Method and system for targeted content placement.
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  124. Heiser, III, Russel Robert; Shahan, Nathan W., Method and system for targeted content placement.
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  125. Stone, Lucinda; Dean, Michael A., Method for using computers to facilitate and control the creating of a plurality of functions.
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  126. Stone, Lucinda; Dean, Michael A., Method of using a network of computers to facilitate and control the publishing of presentations to a plurality of print media venues.
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  127. Hoerenz, Chris P., Method, system and apparatus for targeting an offer.
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  128. Hasek, Charles A., Methods and apparatus for business-based network resource allocation.
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  129. Hasek, Charles, Methods and apparatus for content caching in a video network.
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  130. Peters, Michael James; Hasek, Charles A.; Hardin, Glen, Methods and apparatus for content delivery and replacement in a network.
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  131. Hasek, Charles; Markley, Jeffrey P., Methods and apparatus for device capabilities discovery and utilization within a content distribution network.
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  132. Lawrence-Apfelbaum, Marc; Webb, William; Pfeffer, Howard, Methods and apparatus for enhanced advertising and promotional delivery in a network.
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  133. Tidwell, Justin; Samame, Eduardo G.; Santangelo, Bryan, Methods and apparatus for evaluating an audience in a content-based network.
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  134. Yonezaki, Tadashi; Lee, Steven, Methods and apparatus for optimizing advertisement allocation.
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  135. Britt, Glenn; Lajoie, Michael L., Methods and apparatus for providing virtual content over a network.
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  136. Riedl, Steven; Santangelo, Bryan; Zimbelman, Gabe, Methods and apparatus for revenue-optimized delivery of content in a network.
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  137. Hasek, Charles A.; Markley, Jeffrey P., Methods and apparatus for selecting digital access technology for programming and data delivery.
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  138. Tidwell, Justin; Samame, Edward G.; Santangelo, Bryan, Methods and apparatus for targeted secondary content insertion.
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  139. LaJoie, Michael L., Methods and apparatus for user-based targeted content delivery.
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  140. Lajoie, Michael L., Methods and apparatus for user-based targeted content delivery.
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  141. Musumeci, Gian-Paolo; Wehner, Kristopher C., Methods and systems for caching data using behavioral event correlations.
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  142. Musumeci, Gian-Paolo; Wehner, Kristopher C., Methods and systems for caching data using behavioral event correlations.
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  143. Musumeci, Gian-Paolo; Wehner, Kristopher C., Methods and systems for caching data using behavioral event correlations.
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  144. Bedi, Paramjit Singh, Methods and systems for distributing content over a network.
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  145. Walsh, Richard J.; Issa, Alfredo C.; Amidon, Christopher M., Methods, systems, and products for characterizing target systems.
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  146. Walsh, Richard J.; Issa, Alfredo C., Methods, systems, and products for classifying content segments.
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  147. Issa, Alfredo C; Walsh, Richard J., Methods, systems, and products for classifying peer systems.
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  148. Van Datta, Glen; Zalewski, Gary, Monitoring advertisement impressions.
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  149. Van Datta, Glen; Zalewski, Gary, Monitoring advertisement impressions.
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  150. Hirka, Jeffrey L.; Fellner, Debra C.; Fox, Steven; Knackstedt, Lee, Multiple account advanced payment card and method of routing card transactions.
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  151. Hirka, Jeffrey L.; Fellner, Debra C.; Fox, Steven; Knackstedt, Lee, Multiple account advanced payment card and method of routing card transactions.
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  152. Sullivan, Kevin, Mutual fund card method and system.
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  153. Sheehan, Patrick; Cristofalo, Michael; Anderson, Bruce J.; Wilson, Daniel C., National insertion of targeted advertisement.
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  154. Beyda, Gil; Balasubramanian, Krishna; Locker, Donald J.; McDonald, Kevin M.; Wilson, Joseph G.; Morgan, David R.; Lowry, Alison P.; Smith, Charles C., Network for matching an audience with deliverable content.
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  155. Priyadarshan, Eswar; Sun, Kenley; Grigorovici, Dan Marius; Chittari, Ravikiran; Vadrevu, Jayasurya; Abdala, Omar, Network-based targeted content delivery based on queue adjustment factors calculated using the weighted combination of overall rank, context, and covariance scores for an invitational content item.
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  156. Dozier, Linda T.; Fish, Edmund J.; Zolt, Nina; Gilburne, Miles R., Object-based system and language for dynamic data or network interaction including learning management.
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  157. Grimes, Scott, Offer placement system and methods for targeted marketing offer delivery system.
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  158. Ferber, John B.; Ferber, Scott; Kretsinger, Stein E.; Luenberger, Robert; Luenberger, David, Optimal internet ad placement.
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  159. LaJoie, Michael L.; Hayashi, Michael, Personal content server apparatus and methods.
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  160. Krapf, Russell M.; Elliott, Timothy J.; Kapner, III, L. Jeffrey, Personal video recorder and method for inserting a stored advertisement into a displayed broadcast stream.
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  161. Krapf, Russell M.; Elliott, Timothy J.; Kapner, III, L. Jeffrey, Personal video recorder for inserting a stored advertisement into a displayed broadcast stream.
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  162. Patel, Ameet; Holme, Jennifer; Caiazzo, Anthony, Personalized interactive network architecture.
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  163. Patel,Ameet; Holme,Jennifer; Caiazzo,Anthony, Personalized interactive network architecture.
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  164. Patel, Ameet; Holme, Jennifer; Caiazzo, Anthony, Personalized interactive network with multiple channels coupled to integrated knowledge management system.
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  165. van Datta, Glen; Wagner, Steven; Zalewski, Gary M., Population of an advertisement reference list.
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  166. Wilson, Daniel C.; Boulet, Daniel A.; Anderson, Bruce J., Reporting of user equipment selected content delivery.
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  167. Downey, David; Anderson, Bruce J.; Wilson, Daniel C., Request for information related to broadcast network content.
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  168. Downey, David; Anderson, Bruce J.; Wilson, Daniel C., Request for information related to broadcast network content.
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  169. Blossom, George, Selectable multi-purpose card.
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  170. Blossom,George, Selectable multi-purpose card.
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  171. Liu, Jia; Bai, Yijian; Patil, Manojav; Ravichandran, Deepak; Jiampojamarn, Sittichai; Ponnekanti, Shankar, Selecting a list of network user identifiers based on long-term and short-term history data.
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  172. Liu, Jia; Bai, Yijian; Patil, Manojav; Ravichandran, Deepak; Jiampojamarn, Sittichai; Ponnekanti, Shankar, Selecting an algorithm for identifying similar user identifiers based on predicted click-through-rate.
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  173. Slater,Kim Michele, Sponsor funded stored value card.
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  174. Navar, Murgesh; Yruski, Andrey; Puranik, Rajiv; Hsu, Michael, Statutory license restricted digital media playback on portable devices.
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  175. Navar, Murgesh; Yruski, Andrey; Puranik, Rajiv; Hsu, Michael, Statutory license restricted digital media playback on portable devices.
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  176. Navar, Murgesh; Yruski, Andrey; Puranik, Rajiv; Hsu, Michael, Statutory license restricted digital media playback on portable devices.
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  177. Knackstedt, Lee; Rau, Scott, Stored value card provided with merchandise as rebate.
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  178. Dubnicki, Cezary, Structured analysis and organization of documents online and related methods.
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  179. Eldering,Charles A.; Sylla,M. Lamine, Subscriber characterization system.
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  180. Eldering,Charles A.; Sylla,M. Lamine; Blasko,John P., Subscriber characterization system with filters.
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  181. Koningstein, Ross; Spitkovsky, Valentin; Harik, Georges R.; Shazeer, Noam, Suggesting and/or providing targeting criteria for advertisements.
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  182. Sullivan,Kevin, System and method for a card benefit program providing benefits to program members based on program performance.
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  183. Sullivan,Kevin, System and method for a card payment program providing mutual benefits to card issuers and cardholders based on financial performance.
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  184. Sullivan, Kevin M., System and method for administering a brokerage rebate card program.
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  185. Boyle, Kevin; Maistre, Marty, System and method for card processing with automated payment of club, merchant, and service provider fees.
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  186. Boyle,Kevin; Maistre,Marty, System and method for card processing with automated payment of club, merchant, and service provider fees.
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  187. Butler, Sheila S.; Schwarz, Jr., Charles E., System and method for crediting loyalty program points and providing loyalty rewards by use of an electronic tag.
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  188. Alarcon-Luther, Melissa; Fellner, Debra C.; Sabloff, Barry M.; Schell, III, Frank Charles; Mesrobian, Peter Mark; Griffin, Ginger; Dorion, Michelle; Karris, Gus, System and method for currency selectable stored value instrument.
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  189. Sanders, Shelley F.; Bowers, Theodore, System and method for funding a collective account.
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  190. Schwarz, Jr., Charles E., System and method for funding a collective account by use of an electronic tag.
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  191. Schwarz, Jr., Charles E., System and method for funding a collective account by use of an electronic tag.
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  192. Schwarz, Jr.,Charles E., System and method for funding a collective account by use of an electronic tag.
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  193. Schwarz, Jr.,Charles E., System and method for funding a collective account by use of an electronic tag.
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  194. Schwarz, Jr.,Charles E., System and method for funding a collective account by use of an electronic tag.
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  195. Schwarz, Jr.,Charles E., System and method for funding a collective account by use of an electronic tag.
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  196. Taylor, Robert Cameron; Pilarcik, Jeffrey J., System and method for granting promotional rewards to both customers and non-customers.
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  197. Taylor, Robert Cameron; Pilarcik, Jeffrey J., System and method for granting promotional rewards to both customers and non-customers.
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  198. Taylor, Robert Cameron; Pilarcik, Jeffrey J., System and method for granting promotional rewards to both customers and non-customers.
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  199. Taylor, Robert Cameron; Pilarcik, Jeffrey J.; Ley, Paula M., System and method for granting promotional rewards to both customers and non-customers.
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  200. Strock, Bradley R.; Hooper, Lynn; Glavin, Eugene M.; Bressler, Beth L., System and method for granting promotional rewards to credit account holders.
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  201. Strock, Bradley R.; Hooper, Lynn; Glavin, Eugene M.; Bressler, Beth L., System and method for granting promotional rewards to credit account holders.
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  202. Sheley, William S., System and method for granting promotional rewards to financial account holders.
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  203. Downey, David; Anderson, Bruce J.; Wilson, Daniel C.; Boulet, Daniel A., System and method for inserting media based on keyword search.
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  204. Borgia,Evelyn; Miller,Jodi; De Gottal,Graham; O'Connor,Christine, System and method for managing global risk.
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  205. Breslin, Jodi; Borgia, Evelyn; de Gottal, Graham, System and method for managing risks associated with outside service providers.
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  206. Feingold, Vincent, System and method for multi-dimensional risk analysis.
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  207. Walsh, Richard J.; Issa, Alfredo C.; Stafford, Sid; Evans, James, System and method for networked PVR storage and content capture.
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  208. Walsh, Richard J.; Issa, Alfredo C.; Stafford, Sid; Evans, James, System and method for networked PVR storage and content capture.
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  209. Das, Jayanta, System and method for offering risk-based interest rates in a credit instrument.
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  210. Das, Jayanta, System and method for offering risk-based interest rates in a credit instutment.
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  211. Klarfeld, Kenneth A.; Humpleman, Richard; Bentolila, Isaac (Ariel); Zhou, Yiming, System and method for personalized TV.
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  212. Sorem, Steve, System and method for processing transactions.
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  213. Hamilton, Stacy M.; Rossiter, Janet L., System and method for providing promotional pricing.
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  214. Amidon, Christopher; Evans, Gregory; Walsh, Richard; Issa, Alfredo, System and method for representing content, user presence and interaction within virtual world advertising environments.
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  215. Issa, Alfredo; Amidon, Christopher; Walsh, Richard, System and method for rights propagation and license management in conjunction with distribution of digital content in a social network.
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  216. Jennings, Charles A.; Bate, Donald H., System and method for routing media.
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  217. Jennings, Charles A.; Bate, Donald H., System and method for routing media.
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  218. Jennings, Charles A.; Bate, Donald H., System and method for routing media.
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  219. Jennings, Charles A.; Bate, Donald H., System and method for routing media.
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  220. Jennings, Charles A.; Bate, Donald H., System and method for routing media.
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  221. Jennings, Charles A.; Bate, Donald H., System and method for routing media.
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  222. Jennings, Charles A.; Bate, Donald H., System and method for routing media.
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  223. Jennings, Charles A.; Bate, Donald H., System and method for routing media.
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  224. Wilson, Joseph G., System and method for segmenting and targeting audience members.
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  225. Walsh, Richard; Amidon, Christopher; Issa, Alfredo, System and method for social network trust assessment.
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  226. Walsh, Richard; Amidon, Christopher; Issa, Alfredo, System and method for social network trust assessment.
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  227. Martino, Paul; Musumeci, Gian-Paolo; Wehner, Kristopher C., System and method for the dynamic generation of correlation scores between arbitrary objects.
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  228. Martino, Paul; Musumeci, Gian-Paolo; Wehner, Kristopher C., System and method for the dynamic generation of correlation scores between arbitrary objects.
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  229. Rau, Scott W.; Bertetti, Scott Philp; Beechum, Jr., Gerald A., System and method for transponder-enabled account transactions.
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  230. Walsh, Richard; Amidon, Christopher; Issa, Alfredo, System and method for user classification based on social network aware content analysis.
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  231. Fellner,Debra C., System and method for using a stored value account having subaccount feature.
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  232. Price, Timothy James; Armato, Antonina; Yang, Jason, System and method of incentivized advertising.
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  233. Price, Timothy James; Armato, Antonina; Yang, Jason, System and method of secure content distribution.
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  234. Issa, Alfredo; Walsh, Richard; Amidon, Christopher, System and method of sharing content among multiple social network nodes using an aggregation node.
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  235. Grimes, Scott, System and methods for delivering targeted marketing offers to consumers via an online portal.
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  236. Fain, Daniel C.; Pierce, Thomas, System and methods for indentifying the potential advertising value of terms found on web pages.
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  237. Grimes, Scott, System and methods for merging or injecting targeted marketing offers with a transaction display of an online portal.
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  238. Freund, Peter C., System and process for performing purchase transactions using tokens.
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  239. Amidon, Christopher; Issa, Alfredo; Walsh, Richard, Systems and methods for discovering, creating, using, and managing social network circuits.
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  240. Vives, Andrés Felipe, Systems and methods for marketing financial products and services.
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  241. Ferber, John B.; Ferber, Scott; Kretsinger, Stein E.; Luenberger, Robert; Luenberger, David, Systems and methods for placing electronic advertisements.
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  242. Hughes, John; Rose, Adam; Trenkle, John M., Systems and methods for predicting and pricing of gross rating point scores by modeling viewer data.
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  243. Hughes, John; Rose, Adam; Trenkle, John M., Systems and methods for predicting and pricing of gross rating point scores by modeling viewer data.
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  244. Abbott, Martin; Fisher, Michael; Yavonditte, Michael; Galai, Yaron, Systems and methods for selecting advertisements for display over a communications network.
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  245. Abbott, Martin; Fisher, Michael; Yavonditte, Michael; Galai, Yaron, Systems and methods for selecting advertisements for display over a communications network.
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  246. Abbott, Martin; Fisher, Michael; Yavonditte, Michael; Galai, Yaron, Systems and methods for selecting advertisements for display over a communications network.
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  247. Everhart, Glenn Cobourm, Systems and methods for time variable financial authentication.
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  248. Heiser, II, Russel Robert; Shahan, Nathan W.; Relyea, John F., Targeted marketing to on-hold customer.
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  249. Riedl, Steven, Technique for effectively delivering targeted advertisements through a communications network having limited bandwidth.
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  250. Riedl, Steven E., Technique for effectively delivering targeted advertisements through a communications network having limited bandwidth.
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  251. Lau, Wai Kit; Lee, Steven; Martin, Pete, Techniques for rendering advertisements with rich media.
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  252. Ismail, Labeeb K.; Gogoi, Amar N.; Stupak, Yuri, Television program recording with user preference determination.
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  253. Sheehan, Patrick M.; Anderson, Bruce J.; Wilson, Daniel C.; Peterson, II, Alden Lloyd; Cristofalo, Michael, Third party data matching for targeted advertising.
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  254. Sheehan, Patrick M.; Anderson, Bruce J.; Wilson, Daniel C.; Peterson, II, Alden Lloyd; Cristofalo, Michael, Third party data matching for targeted advertising.
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  255. Field, Manning R.; Reinhard, Walter Brent, Transaction device.
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  256. Martino, Paul J., Using cross-site relationships to generate recommendations.
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  257. Ebrahimi, Armin G.; Rosensweig, Daniel L., Value system for dynamic composition of pages.
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  258. Simons, Paul, Variable rate payment card.
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  259. Simons, Paul, Variable rate payment card.
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  260. Lienhart, Rainer W.; Eldering, Charles A., Video entity recognition in compressed digital video streams.
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  261. Lienhart, Rainer W.; Eldering, Charles A., Video entity recognition in compressed digital video streams.
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  262. Lienhart, Rainer W.; Eldering, Charles A., Video entity recognition in compressed digital video streams.
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  263. Lienhart, Rainer W.; Eldering, Charles A.; König, Richard, Video stream modification to defeat detection.
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  264. Lienhart, Rainer W.; Eldering, Charles A.; König, Richard, Video stream modification to defeat detection.
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  265. Lopatecki, Jason; Rose, Adam; Hughes, John; Wilson, Brett, Video viewer targeting based on preference similarity.
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  266. Lopatecki, Jason; Rose, Adam; Hughes, John; Wilson, Brett, Video viewer targeting based on preference similarity.
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  267. Walsh, Richard J.; Issa, Alfredo C.; Amidon, Christopher M.; Evans, James, Virtual peer for a content sharing system.
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