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Method and system for communicating advertising and entertainment content and gathering consumer information 원문보기

IPC분류정보
국가/구분 United States(US) Patent 등록
국제특허분류(IPC7판)
  • H04N-007/16
  • H04N-007/173
출원번호 US-0820482 (2001-03-29)
발명자 / 주소
  • Maggio, Frank S.
대리인 / 주소
    King & Spalding LLP
인용정보 피인용 횟수 : 82  인용 특허 : 52

초록

An effective, entertaining and rewarding way to advertise. Transforms advertising from something Consumers avoid to a drawing card that attracts the Consumers. Communicates Consumer Rewarded Advertising Vehicle Immersive Ad Bundles ("CRAV Ads"). The CRAV Ads include a Vignette, a Query, an optional

대표청구항

An effective, entertaining and rewarding way to advertise. Transforms advertising from something Consumers avoid to a drawing card that attracts the Consumers. Communicates Consumer Rewarded Advertising Vehicle Immersive Ad Bundles ("CRAV Ads"). The CRAV Ads include a Vignette, a Query, an optional

이 특허에 인용된 특허 (52)

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  15. Vaughn Eric E. (Sunnyvale CA) Berner Mark K. (Santa Clara CA), Game of skill or chance playable by remote participants in conjunction with a common game event including inserted inter.
  16. Kohorn Henry V. (Vero Beach FL), Generation of enlarged participatory broadcast audience.
  17. Wendkos Brad, Interactive computerized methods and apparatus for conducting an incentive awards program.
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  25. Smolen Daniel T., Method and apparatus for delivering consumer promotions.
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  38. Pocock Terrence (93 Main Street Delaware ; Ontario CAX) Pocock Andrew (93 Main Street Delaware ; Ontario CAX), System and method for remote participation in bingo and other games of chance where players select numbers.
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  41. Kohorn Henry Von, System and method of communication with authenticated wagering participation.
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  44. Von Kohorn Henry (945 Treasure La. Vero Beach FL 32963), System for merchandising and the evaluation of responses to broadcast transmissions.
  45. Van Wijk Paul (Leidschendam NLX) De Jager Rudolf (Zoetermeer NLX), System for transmitting selection code signals to TV or radio stations.
  46. Schakowsky Harvey E. (Los Angeles CA) Bell Gilbert W. (Lilburn GA), Systems for capturing telephonic mass responses.
  47. Pocock Terrence (92 Main Street Delaware Ontario CAX) Pocock Andrew (92 Main Street Delaware Ontario CAX N0L 1E0), Televised bingo game system.
  48. Cho Chiliang (Zrich CHX) Cho Antonio (Zrich CHX) Cho Viktor (Zrich CHX), Television contest-entering device.
  49. Llenas Montserrat H. (Barcelona ESX) Llauger Esteban R. (Barcelona CA ESX) Pozo Santiago (Studio City CA), Television game.
  50. Kravitz Edward A. (8700 25th Ave. Brooklyn NY 11214) Kravitz Jerome H. (6600 Hillandale Rd. Chevy Chase MD 20815), Television game interactively played by telephone with television-viewing home audience.
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  52. Tedesco Daniel E. ; Walker Jay S. ; Jorasch James A., Vending machine method and apparatus for encouraging participation in a marketing effort.

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  6. Beyda, Gil; Wilson, Joseph G., Audience server.
  7. Beyda, Gil; Wilson, Joseph G., Audience server.
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  25. Gilliand, Sean M., Gaming system, gaming device, and method providing an estimated emotional state of a player based on the occurrence of one or more designated events.
  26. Gilliand, Sean M., Gaming system, gaming device, and method providing an estimated emotional state of a player based on the occurrence of one or more designated events.
  27. Gilliland, Sean M., Gaming system, gaming device, and method providing an estimated emotional state of a player based on the occurrence of one or more designated events.
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  33. Macllwaine, John Hamilton; Stan, Patrick; Keshan, Surendra; Carlson, Mark, Merchant configured advertised incentives funded through statement credits.
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  41. Shkedi, Roy, Methods and apparatus for facilitated off-site targeted internet advertising.
  42. Mowrer, Samantha M.; Poppie, Molly; Shankar, Balachander; Wong, Ieok Hou; Lee, Choongkoo; Cui, Xiaoqi; Kurzynski, David J.; Peters, Richard; Spoentgen, Remy, Methods and apparatus to assign viewers to media meter data.
  43. Wood, Benjamin; Coughlin, John Charles; Poppie, Molly; Kramer, Marie; Fuhrer, Brian; Borawski, Albert T.; Milavsky, Joseph G.; Donato, Paul; Shankar, Balachander; Kurzynski, David J., Methods and apparatus to calculate video-on-demand and dynamically inserted advertisement viewing probability.
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