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A vehicle locator (10) for assisting drivers in locating their personal vehicle (100) in a crowded parking lot. The device (10) includes a visual indicator indicia unit (13) comprising a plurality of colored pennant members (50) (50') etc., having colors selected from among different colors and/or s

A vehicle locator (10) for assisting drivers in locating their personal vehicle (100) in a crowded parking lot. The device (10) includes a visual indicator indicia unit (13) comprising a plurality of colored pennant members (50) (50') etc., having colors selected from among different colors and/or shades of the same color to customize the visual recognition pattern of the colored pennants (50) (50') which are mounted on a hollow support column member (40) rotatably disposed around a shaft (30). At least one spring element (45) being located between the hollow support column member and the shaft in order to center the hollow support column member around the shaft.

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1. A vehicle locator device to assist a driver in locating their vehicle in a crowded parking lot wherein the device comprises: a mounting unit including a contoured base member having a base element and a clip element that define an elongated slot dimensioned to receive the upper portion of a ve

1. A vehicle locator device to assist a driver in locating their vehicle in a crowded parking lot wherein the device comprises: a mounting unit including a contoured base member having a base element and a clip element that define an elongated slot dimensioned to receive the upper portion of a vehicle window; a support unit including an elongated support shaft member having a lower end connected to said base element and a hollow support column member disposed in a surrounding relationship relative to the support shaft member; wherein the hollow support column member is rotatable relative to the support shaft member; and the support unit further includes at least one spring element disposed intermediate the shaft member and the support column member and, a visual indicator unit including a plurality of colored pennant members releasably secured to a portion of the support column member wherein the particular color of each pennant member is selected from among a plurality of different colors and/or shades of the same color. 2. The device as in claim 1; wherein, said base element has an angled rear wall formed integrally and co-extensive with a portion of said clip element. 3. The device as in claim 2; wherein, said clip element includes an upper portion having a narrow inverted U-shaped configuration dimensioned to receive a portion of a vehicle window. 4. The device as in claim 3; wherein, said clip element further includes a lower portion formed integrally with said upper portion and having a generally L-shaped configuration. 5. The device as in claim 4; wherein, the lower portion of the clip element terminates in a generally flat outwardly projecting grasping lip. 6. The device as in claim 1; wherein, the base element is provided with pair of vertically aligned apertures dimensioned to receive the lower end of the support shaft members. 7. The device as in claim 6; wherein, the top surface of the base element is further provided with a hollow collar element disposed in a surrounding relationship relative to one of the pair of vertically aligned apertures. 8. The device as in claim 7; wherein, the support column member has a lower end adapted to rest upon the hollow collar element.