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A system for dispensing a pumpable product comprises a product well; a pouch disposed in a substantially U-shaped arrangement in the product well, the pouch comprising a first wall and a second wall, and a fitment disposed on the first wall of the pouch, wherein the pouch contains the pumpable produ

A system for dispensing a pumpable product comprises a product well; a pouch disposed in a substantially U-shaped arrangement in the product well, the pouch comprising a first wall and a second wall, and a fitment disposed on the first wall of the pouch, wherein the pouch contains the pumpable product; and a pump device in connected relationship with the fitment of the pouch. A method for dispensing a pumpable product, and a pouch, are also disclosed.

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1. A system for dispensing a pumpable product comprising:a) a product well; b) a pouch disposed in a substantially U-shaped arrangement in the product well, the pouch comprising: i) a first wall and a second wall, a first longitudinal edge and a second longitudinal edge, a first side edge and a seco

1. A system for dispensing a pumpable product comprising:a) a product well; b) a pouch disposed in a substantially U-shaped arrangement in the product well, the pouch comprising: i) a first wall and a second wall, a first longitudinal edge and a second longitudinal edge, a first side edge and a second side edge, and a longitudinal seal disposed between the first side edge and the second side edge, and extending from the first longitudinal edge to the second longitudinal edge; and ii) a fitment disposed on the first wall of the pouch; wherein the pouch contains the pumpable product; and c) a pump device in connected relationship with the fitment of the pouch. 2. The system of claim 1 wherein the fitment is disposed on the first wall of the pouch, halfway between the first and second longitudinal edges of the pouch.3. The system of claim 1 wherein the fitment is disposed on the first wall of the pouch, such that the difference in the distance between the fitment and the first longitudinal edge, and the distance between the fitment and the second longitudinal edge, is less than or equal to 30%.4. The system of claim 1 wherein the fitment is disposed on the first wall of the pouch, such that the difference in the distance between the fitment and the first longitudinal edge, and the distance between the fitment and the second longitudinal edge, is less than or equal to 20%.5. The system of claim 1 wherein the fitment is disposed on the inner surface of the first wall of the pouch.6. The system of claim 1 wherein the fitment is disposed on the first wall of the pouch, such that the difference in the distance between the fitment and the first side edge, and the distance between the fitment and the second side edge, is less than or equal to 50%.7. A method for dispensing a pumpable product comprising:a) providing a pouch comprising: i) a first wall and a second wall; and ii) a fitment disposed on the first wall of the pouch; wherein the pouch contains the pumpable product; b) connecting the fitment of the pouch to a pump device; c) placing the pouch in U shape into a product well such that the pouch forms a substantially U-shaped arrangement in the product well; and d) activating the pump device to dispense the pumpable product from the pouch. 8. The method of claim 7 wherein the pouch comprises a first longitudinal edge and a second longitudinal edge, and the fitment is disposed on the first wall of the pouch, such that the difference in the distance between the fitment and the first longitudinal edge, and the distance between the fitment and the second longitudinal edge, is less than or equal to 30%.9. The method of claim 7 wherein the fitment is disposed on an inner surface of the first wall of the pouch.10. A method for dispensing a pumpable product comprising:a) providing a pouch comprising: i) a first wall and a second wall; and ii) a fitment disposed on the first wall of the pouch; wherein the pouch contains the pumpable product; b) placing the pouch in U shape into a product well such that the pouch forms a substantially U-shaped arrangement in the product well; c) connecting the fitment of the pouch to a pump device; and d) activating the pump to dispense the pumpable product from the pouch. 11. The method of claim 10 wherein the pouch comprises a first longitudinal edge and a second longitudinal edge, and the fitment is disposed on the first wall of the pouch, such that the difference in the distance between the fitment and the first longitudinal edge, and the distance between the fitment and the second longitudinal edge, is less than or equal to 30%.12. The method of claim 10 wherein the fitment is disposed on an inner surface of the first wall of the pouch.13. A thermoplastic pouch comprising:a) a first longitudinal edge; b) a second longitudinal edge; c) a first side edge; d) a second side edge; e) a first wall; f) a second wall; g) a fitment disposed on the first wall of the pouch, the fitment substantially centrally disposed between the first and second longitudinal edges of the pouch; and h) a longitudinal seal disposed between the first side edge and the second side edge, and extending from the first longitudinal edge to the second longitudinal edge. 14. The thermoplastic pouch of claim 13 wherein the fitment is disposed on the first wall of the pouch, halfway between the first and second longitudinal edges of the pouch.15. The thermoplastic pouch of claim 13 wherein the fitment is disposed on the first wall of the pouch, such that the difference in the distance between the fitment and the first longitudinal edge, and the distance between the fitment and the second longitudinal edge, is less than or equal to 30%.16. The thermoplastic pouch of claim 13 wherein the fitment is disposed on the first wall of the pouch, such that the difference in the distance between the fitment and the first longitudinal edge, and the distance between the fitment and the second longitudinal edge, is less than or equal to 20%.17. The thermoplastic pouch of claim 13 wherein the first wall of the pouch comprises an inner surface and an outer surface, and the fitment is disposed on the inner surface of the first wall of the pouch.18. The thermoplastic pouch of claim 13 wherein the fitment is substantially centrally disposed between the first and second side edges of the pouch.19. The thermoplastic pouch of claim 13 wherein the fitment is disposed on the first wall of the pouch, halfway between the first and second side edges of the pouch.20. The thermoplastic pouch of claim 13 wherein the fitment is disposed on the first wall of the pouch, such that the difference in the distance between the fitment and the first side edge, and the distance between the fitment and the second side edge, is less than or equal to 50%.