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A merchandise display hook attaches to a display board and has a rod assembly from which items of merchandise are hung and a base assembly that moves relative to the rod assembly. The base may lock directly to the rod or to an inner base member attached to the rod. When locked, the display hook is l

A merchandise display hook attaches to a display board and has a rod assembly from which items of merchandise are hung and a base assembly that moves relative to the rod assembly. The base may lock directly to the rod or to an inner base member attached to the rod. When locked, the display hook is locked to the display board. The display hook may include an end assembly that slides along and selectively locks to the rod assembly to allow or prevent removal and loading of the items of merchandise from and onto the rod assembly. The display hook may alternately include an anti-sweeping mechanism to prevent rapid removal of the items of merchandise from the rod assembly.

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What is claimed is: 1. A merchandise display hook used to display items of merchandise from a display board; the merchandise display hook comprising: a rod adapted to attach to a display board; a base assembly connected to the rod and movable between locked and unlocked positions; the base assembl

What is claimed is: 1. A merchandise display hook used to display items of merchandise from a display board; the merchandise display hook comprising: a rod adapted to attach to a display board; a base assembly connected to the rod and movable between locked and unlocked positions; the base assembly sliding with respect to the rod between the locked and unlocked positions; the locked position of the base assembly adapted to prevent the rod from being removed from the display board; a lock movable between locked and unlocked positions; the lock being carried by one of the base and rod; the lock extending between the base and rod when the base and lock are in locked positions; and the lock being movable from the locked position to the unlocked position with a special key. 2. The merchandise display hook as defined in claim 1 wherein the lock is in the form of a spring element carried by the base; the spring element being biased toward the rod. 3. The merchandise display hook as defined in claim 2 wherein the rod defines a notch and wherein a portion of the spring element is disposed within the notch when the base is in the locked position. 4. The merchandise display hook as defined in claim 2, further comprising a strengthening element connected to the spring element. 5. The merchandise display hook as defined in claim 1, wherein the lock is unlocked with magnetic force. 6. The merchandise display hook as defined in claim 1, further comprising a key adapted to unlock the lock; the key being held by the base when the key is holding the lock in an unlocked condition. 7. The merchandise display hook as defined in claim 6, wherein the key latches to the base to allow the key to be used to move the base from the locked position to the unlocked position. 8. The merchandise display hook as defined in claim 1, further comprising an end assembly lockably connected to the rod assembly to prevent removal of items of merchandise from the rod assembly when the end assembly is in a locked position. 9. The merchandise display hook as defined in claim 8, wherein the end assembly is removably connected to the rod assembly. 10. The merchandise display hook as defined in claim 1, wherein the rod may be pivoted between loading and anti-sweeping positions when the base is in the unlocked position. 11. The merchandise display hook as defined in claim 10, wherein the loading and anti-sweeping positions are 90 degrees from one another. 12. A merchandise display hook for displaying items of merchandise on a display board, the display hook comprising: a base having locked and unlocked positions; a first rod extending from the base; the first rod adapted to display items of merchandise; and the first rod capable of being pivoted between loading and anti-sweep positions when the base is in the unlocked position. 13. The merchandise display hook as defined in claim 12, wherein the loading and anti-sweeping positions are 90 degrees from one another. 14. The merchandise display hook as defined in claim 12, further comprising a lock that locks the base directly to the first rod. 15. A merchandise display hook for displaying items of merchandise on a display board, the display hook comprising: first and second rods having inner ends and distal ends, said first rod being formed with at least one notch; an end assembly slidably and lockably connected to the first rod at the distal end of the first rod; a lock disposed between the end assembly and the first rod; the lock including a magnetically attractable metal finger biased toward locking engagement in the notch of the first rod and movable between locked and unlocked positions; the locked position of the lock locking the end assembly to the first rod; and the end assembly engaging the second rod when the end assembly is in the locked position; the locked position of the end assembly preventing items of merchandise from being removed from the second rod. 16. The merchandise display hook as defined in claim 15, wherein the end assembly is removable from the first rod when the lock is in the unlocked position. 17. A merchandise display hook for displaying items of merchandise on a wire display rack having horizontal and vertical wires, said display hook comprising: a hook adapted to attach to one of the horizontal wires of the wire display rack; a rod assembly attached to and extending outwardly from the hook; and a base assembly lockably connected to the rod assembly and adapted to engage the wire display rack to selectively prevent removal of the hook and rod assembly from the wire display rack. 18. The merchandise display hook as defined in claim 17, wherein the hook includes a pair of outwardly extending spaced claws and a tongue extending away from the claws; the claws being adapted to attach to the said one of the horizontal wires of the wire display rack and the tongue being adapted to abut a horizontal wire below the said one horizontal wire when the display hook is attached to the wire display rack. 19. The merchandise display hook as defined in claim 17 wherein the base assembly is lockably connected to the rod assembly by a magnetically attractable spring element. 20. The merchandise display hook as defined in claim 19 wherein the rod assembly includes at least one rod extending substantially horizontally outwardly from the base assembly; and in which a notch is formed in the rod and the spring element is receivable in said notch when the base assembly is lockably connected to the rod assembly. 21. The merchandise display hook as defined in claim 20 wherein the base assembly is slidably mounted on the rod and moveable between locked and unlocked positions with respect to the wire display rack. 22. The merchandise display hook as defined in claim 20 wherein the rod assembly includes a second rod extending generally parallel with and spaced from the said one rod. 23. The merchandise display hook as defined in claim 15 wherein the end assembly includes a projection extending into said one notch in the first rod to prevent removal of the end assembly from said first rod when the lock is in the unlocked position. 24. A merchandise display hook for displaying items of merchandise on a display board, the display hook comprising: first and second rods having inner ends and distal ends; an end assembly slidably and lockably connected to the first rod at the distal end of the first rod; a lock disposed between the end assembly and the first rod; the lock including a magnetically attractable member engageable with the first rod and movable between locked and unlocked positions; the locked position of the lock locking the end assembly to the first rod; and the distal end of the second rod being received in an opening formed in the end assembly when the end assembly is in the locked position, preventing items of merchandise from being removed from the second rod, said distal end being formed with a non-circular engaging surface to prevent rotation of the end assembly with regard to the first and second rods when the distal end of the second rod is received in the end assembly opening.